CNBC Awaaz’s prime time show wanted their content to reach the mass youth and millennial crowd of our country with the help of content marketing.
We built a Facebook app and generated leads via advertising. Even provided services of newsletter management as well as nomination database management which led to the accumulation of close to 300-500 interested participants for the show in one month. We simplified it by creating an online form filling app on Facebook called Suit Up and collected nominations from across the country for round one of the nominations.
Over 400 prospective participants and 150 nominations in 2 weeks pan India, the app was quite the success. We also communicated with a lot of business bodies in the country to helps us connect with interested entrepreneurs.