Punjab Technical University

Brief

This project came to us with a single objective of achieving an immensely accelerated hike in admissions for B.Tech via their University Campus Program.

What We Did

We handled their blog and social media channels, posting about their features and advantages. Along with that we even conducted a full SEM campaign on Google paired with media buying and Email marketing.

With the help of an integrated campaign of the above stated tools and platforms we managed to get them over 20,000+ form fill ups in 60 days with a staggering 1.5% CTR in search and .55% CTR in display.  The Email and SMS campaign also showed 30-35% of opening rate resulting in 75% conversions on the open rate. Facebook fan-count went up by 25000+ likes in 60 days with the help of intelligent content marketing and advertising. We chose North East and North West as our target. The admission app developed for Facebook, Android and IOS also contributed to 25% of form fill-ups. A dedicated landing page was developed for the campaign traffic.

Link: www.lemonluck.com/ptu

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