The initiative of this conference was undertaken by the Sona Group focused on the gathering of some of the most successful and brightest minds across industries. They requested an identity for the conference that could be used not only this once, but even in the future.
We made it with the traditional colours of success of the Sona Group logo. The identity of this conference was made around the concept of how a flame represents growth and the rise of something new from nothing, which is what the message and aim of the conference was. The logo was made in an ergonomic design with a polygon shaped flame.