Oishii Japan is an association between Maido India and the Japanese government to better establish the Japanese cuisine in India by introducing special menus in Japanese restaurants in Mumbai and Delhi. They wanted us to announce and better propagate this initiative on digital.
We first made a responsive parallax website and then further spread the word with the use of creative Facebook updates and hashtag filled Twitter posts. We also maintained the basic hygiene of the digital pages and were responsible for any kind of customer care for the festival. ‘#OishiiJapan’ was trending in Twitter Mumbai during the digital activity period. Oishii Japan is a part of the ‘Cool Japan Festival’ whose digital duties were also managed by us.