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B2B Lead Gen

B2B lead generation that fills your pipeline. Not just clicks.

LinkedIn Ads, ABM, PPC, podcast collabs, and content built around pipeline, not vanity metrics.

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✦✦✦

Intent data sharpens ABM

GLOBAL

Dark social & self-serve buying rise

AI SDRs assist pipeline at scale

SIGNAL

First-party intent beats cold lists

In short

NPR Design is a B2B lead generation agency in India. We build pipeline through SEO, LinkedIn, paid search and social, and content, generating qualified leads for SaaS, manufacturing and services brands. We have driven 1,700+ C-suite leads a year for clients like CIMA Global, reporting weekly on CPL.

The Problem

Sound familiar?

These are the exact challenges brands come to us with. Here's how we solve each one.

📥

Running ads but getting leads that never convert to pipeline?

We optimise for Marketing Qualified Leads people with real buying intent not form fills from people who will never answer your call.

🎯

Can't reach decision-makers at the right companies?

Our ABM approach targets specific companies and personas. LinkedIn is the most precise B2B targeting tool in India, and we know how to use it.

🤝

Sales and marketing misaligned on what a good lead looks like?

We work with your sales team to define MQL criteria, then build campaigns specifically to hit them. Marketing your sales team actually appreciates.

What We Do

How our B2B lead generation works.

We generate qualified B2B pipeline through a multi-channel approach LinkedIn Ads and organic, Google PPC for intent queries, podcast collaborations for authority, and content that positions your brand as the expert buyers trust.

LinkedIn Ads (Sponsored + InMail)ABM Campaign StrategyGoogle Search (B2B Intent)LinkedIn Organic & Thought LeadershipPodcast Collaboration OutreachLead Magnet & Gated ContentSales-Marketing AlignmentPipeline & Revenue Reporting

320

Avg MQLs / Quarter

₹840

Avg B2B CPL

28d

Sales Cycle Reduction

Mumbai

AI-augmented · human-led since 2008

Our Work

B2B lead generation case studies.

Real brands, real numbers. Click any case to read the full story.

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LinkedIn ABM

B2B SaaS · Fintech Pune

FinVertex

320 MQLs in 60 days

LinkedIn-led ABM funnel generated 320 marketing-qualified leads at ₹840 CPL for a B2B fintech platform.

View Our Work →

LinkedIn + Google

Financial Education India

CIMA Global

1,700+ Leads/Year

Three-channel campaigns generating CFO and Finance Director leads from ICICI, HDFC, HSBC and more.

Read Case Study →

SEO + Ads

B2B LED Displays Maharashtra

Lumina Display Systems

1,000+ Leads in 12 Months

B2B LED display brand generating direct WhatsApp enquiries and rankings for high-intent commercial keywords.

Read Case Study →

Web + SEO

Real Estate Delhi NCR

HavenHomes

₹490 CPL · 600+ Leads

Local SEO + Google Ads generated 600+ verified property leads in 90 days at sub-₹500 CPL.

View Our Work →

FAQ

Questions about
B2B Lead Gen.

Can't find your answer? Email us at agency.growth@nprdesign.com we reply within 4 hours.

How much does B2B lead generation cost in India?

B2B lead-generation pricing in India depends on your target audience, channels (LinkedIn Ads, Google Search, ABM) and pipeline goals. NPR Design prices around qualified pipeline rather than clicks, and quotes after a short discovery so the plan fits your sales cycle and CPL targets.

Which is the best B2B lead generation agency in India?

NPR Design is a Mumbai-based B2B lead generation agency that has delivered outcomes like 1,700+ qualified CFO and finance leads a year for CIMA Global. We combine LinkedIn Ads, Google Search, ABM and content into one pipeline built for qualified leads, not vanity metrics.

What industries do you work with for B2B?

SaaS, Fintech, Manufacturing, Professional Services, Consulting, Healthcare B2B, Real Estate B2B, and Logistics essentially any business where the buyer is another business and the deal value justifies a proper nurturing process.

What makes your B2B approach different from standard lead gen?

Standard lead gen fills a form. B2B lead gen fills a pipeline. We qualify by company size, role, intent signal, and buying stage before leads reach your sales team. Campaigns are designed to reduce time-to-close, not just volume.

How long until the first qualified leads?

LinkedIn Ads can generate first MQLs within 2 weeks. Organic LinkedIn takes 6–8 weeks to build authority. Podcast collabs generate inbound 4–8 weeks after airing. We combine all three for layered momentum.

Do you manage the full funnel or just top-of-funnel?

We manage awareness through MQL handoff building the funnel assets (landing pages, lead magnets, email sequences) and handing qualified leads to your sales team with full context. We fill your pipeline; you close.

Can AI prospecting tools replace a human B2B strategy?

AI prospecting tools find and reach buyers at scale. But B2B decisions are relationship-driven, trust-based, and long-cycle. The content that builds trust, the positioning that earns respect, the podcast that gets you in front of the right decision-maker these need strategic thinking and human credibility. We use AI for targeting, personalisation, and analysis; the strategy, content, and relationships are human.

Get Started

Ready to grow with NPR Design?

Tell us your goals. We'll get on a quick call, audit your current setup, and build a custom proposal no templates.

What happens next

You fill the form

Your goals and challenge about 5 minutes.

We hop on a call

A quick chat to understand your brand and goals.

We audit your setup

Accounts, website, and competitors, reviewed in detail.

You get a proposal

Custom scope, timeline, and team no templates.

We kick off

Slack channel live, work starts on approval.