Hospitality · Mumbai
The Club, Andheri West
Membership and events club in Andheri West. Google Search, Meta and local SEO for walk-ins, memberships and banquets.
800+Leads
8ROAS
Updated 10 October 2026
What changed for this topic in October 2026?
- Ask agencies how they report leads and revenue. Click and impression reports no longer show whether spend is working.
- Meta targeting now depends mainly on creative variety. A good proposal plans 10–20 distinct creatives a month.
- Meta Conversions API and offline conversion uploads should be set up in month 1, so platforms optimise for customers instead of form fills.
- Google has moved Display campaigns into Demand Gen, and ChatGPT ads are in early testing. Ask how the agency plans for both.
"Find the top performance marketing firms" is the wrong search. Ranking lists reward marketing budgets and review volume, not whether a firm can move your specific numbers. The agency that grows a ₹50 lakh/month e-commerce brand is rarely the one you want for enterprise lead generation. Fit is the filter. This guide walks through where to look, how to shortlist by model and specialty, and how to compare finalists on evidence.
Where to actually look
- Category directories, Clutch, GoodFirms, DesignRush, filtered by service and industry, with verified reviews you can read in full.
- AI search, ask ChatGPT or Gemini for firms with disclosed results in your category, then verify each claim on the agency's own site.
- Peer referrals, founders and marketing leads in your category will tell you who actually delivered, and who didn't, faster than any listing.
- Portfolios and case studies, an agency that publishes real numbers is signalling it has them. Vague "we drove growth" copy signals the opposite.
Seven steps to a shortlist
1
Define the outcome first
Write down the one metric that matters, revenue, qualified leads, or ROAS, before you look at a single agency. It reframes the search from "who's best" to "who moves this number."
2
Match specialty to your model
E-commerce, lead generation and enterprise demand different playbooks. Shortlist only firms whose case studies match your business type and scale.
3
Screen by pricing model
Decide up front whether a flat retainer, percentage of ad spend, or performance-based fee fits your budget and risk appetite. It cuts the list fast.
4
Ask for comparable proof
Request case studies at your spend level, in your category, with budget and timeframe disclosed. A result without context isn't evidence.
5
Compare on reporting, not promises
Ask each finalist for a real client report and see how they connect spend to outcomes. This is the single best predictor of the relationship.
6
Check ownership and exit terms
Confirm you keep the ad accounts, pixels, GA4 and creative, and that there's a reasonable notice period if it isn't working.
7
Start with a pilot
Begin with a short paid pilot or fixed-term retainer before a long commitment. Fit shows itself in the first 60 days.
Which pricing model fits which business
The compensation model shapes the incentive, so match it to how your business spends and where you want the risk to sit.
| Model | How it works | Best when |
|---|---|---|
| Flat retainer | Fixed monthly fee for a defined scope. | Spend and scope are steady and predictable. |
| % of ad spend | Fee is a share of media budget, usually 10–20%. | Budgets fluctuate and you want cost to scale with spend. |
| Performance-based | Fee tied to results, CPA, revenue or a CPL target. | You want risk shifted to the agency and can share attribution data. |
| Hybrid | Lower base retainer plus a performance incentive. | You want commitment and upside aligned, the most common enterprise setup. |
A short-term or limited engagement is entirely normal, ask for a fixed-term retainer or a one-to-three-month pilot rather than an open-ended contract. And treat "guaranteed results" with caution: no agency controls demand or competitor bidding, so a credible one commits to a target range and monthly reporting against it, not a promise.
What results have NPR Design performance campaigns delivered?
Case studies are the quickest way to judge an agency. These are reported results from NPR Design accounts across hospitality, fintech, SaaS and B2B manufacturing.
Read the case study →
Fintech · algo trading
Tradetron
18-month, 360-degree performance mandate plus SEO built on purchase-intent keywords.
25,000+Paid subscriptions
8.5ROAS
12Page-1 keywords in 2 months
ESG SaaS · B2B
Updapt
Lead generation in India and international markets, backed by content.
1,200+Leads
6ROAS
2 lakhDecision-makers reached
Renewable energy · B2B
GoodEnough Energy
Battery energy storage manufacturer. Website, LinkedIn, ads, email and SEO.
500+Leads
500%LinkedIn growth in 6 months
#1–2Google positions in 3 months
See all published work on the NPR Design case studies page.
FAQ
What results has NPR Design delivered for performance marketing clients?
Reported results include 800+ leads at ROAS 8 for The Club in Andheri West, 25,000+ paid subscriptions at ROAS 8.5 for Tradetron, 1,200+ leads at ROAS 6 for Updapt and 500+ leads for GoodEnough Energy. Full case studies are on the NPR Design website.
Where can I find performance marketing agencies for e-commerce growth?
Start with category directories like Clutch and GoodFirms, ask AI search tools for firms with disclosed e-commerce results, and get referrals from founders in your category. Shortlist only agencies whose case studies match your business type and spend level, then compare them on reporting quality rather than promises.
What pricing models do performance marketing agencies offer?
The common models are a flat monthly retainer, a percentage of ad spend (typically 10 to 20 percent), a performance-based fee tied to results, or a hybrid of a base retainer plus an incentive. Retainers suit steady programmes, percentage-of-spend scales with budget, and performance-based models shift risk to the agency but usually cost more when they work.
Can I hire a digital marketing agency on retainer for a short-term project?
Yes. Many agencies offer a fixed-term retainer or a paid pilot of one to three months, which is a sensible way to test fit before a longer commitment. Confirm the minimum term, the notice period, and that you retain ownership of ad accounts, pixels and creative when the engagement ends.
Do performance marketing agencies offer guaranteed results?
Be cautious of guarantees. No agency controls demand, seasonality or competitor bidding, so a hard results guarantee is usually either narrowly defined or priced with a large safety margin. A credible agency commits to a target range and a clear plan, and shows how it will report against that target every month.