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Health & Fitness Case Study

Body Sculptor by Prashant Sawant: 2,880 leads a year for Mumbai’s celebrity trainer.

Luxury celebrity personal training gyms in Mumbai. Frequented and preferred by Celebrities in India & Overseas. We helped them with Social media hygiene + SEO + Paid media ads for Performance driven targeted lead generation activities.

Health & FitnessPersonal BrandingKhar (W) & Juhu, Mumbai
Summary

NPR Design, a Mumbai digital marketing agency, ran social media management, performance marketing, SEO and personal branding for Body Sculptor by Prashant Sawant, the celebrity personal training gym founded by fitness trainer Prashant Sawant in Khar (W) and Juhu, Mumbai. Google and Meta Ads generate 2,880 leads and conversions a year, and bodysculptor.in ranks #1 on Google for “Personal Trainers in Mumbai” and “best fitness trainer in mumbai”.

8 Weeks Transformation with celebrity fitness trainer Prashant Sawant, Instagram story ad
Plank workout tutorial story for Body Sculptor
Online training sessions story ad featuring celebrity fitness trainer Prashant Sawant
2,880
Leads and conversions a year, Google + Meta
48.7L
Annual ad impressions
89K+
Annual ad clicks
#1
On Google for “Personal Trainers in Mumbai”
The Brief

The challenge.

Prashant Sawant trains celebrities, and that reputation was the business. Body Sculptor needed it to work harder online: a founder brand people recognised, gym memberships filled at Khar (W) and Juhu, online training sold beyond Mumbai, and a top spot when anyone in the city searched for a personal trainer.

What We Did

Four channels, one trainer.

Personal branding

Prashant at the centre of every creative. His face, his celebrity work and his voice carried the Body Sculptor by Prashant Sawant brand.

Social media management

An always-on Instagram calendar of workout tutorials, training tips, founder posts and giveaways.

Performance marketing

Google Search and Local campaigns with Meta lead, traffic, hyperlocal and retargeting campaigns for gym visits and online training.

SEO

bodysculptor.in optimised for the searches Mumbai residents use to find a trainer.

Social Media

Content with the trainer up front.

How to Train Like a Star Instagram post for Body Sculptor
My Goals for 2022 giveaway post featuring Prashant Sawant
Personal training gym membership ad for Body Sculptor Khar (W) and Juhu
Paid Media

Meta Ads, annual.

Impressions44,47,692
Clicks82,800
Link clicks55,356
Leads2,076
Spend₹6,17,256
Cost per lead₹297

The 8-week transformation campaign delivered 1,368 leads a year at a ₹2.43 CPC. Hyperlocal gym-visit ads added 624.

 

Google Ads, annual.

Impressions4,26,144
Clicks6,672
Conversions804
Spend₹61,260
Avg. CPC₹9.18
Search CTR12.59%

Local store-visit campaigns drove 756 conversions a year at a ₹5.11 CPC.

SEO

Position 1 for Mumbai’s trainer searches.

bodysculptor.in ranking #1 on Google for Personal Trainers in Mumbai
bodysculptor.in ranking #1 on Google for best fitness trainer in Mumbai
Results

What we delivered.

✓

2,880 leads and conversions a year across Google and Meta

✓

48.7 lakh annual ad impressions and 89,000+ clicks

✓

#1 on Google for “Personal Trainers in Mumbai” and “best fitness trainer in mumbai”

✓

Prashant Sawant positioned as the face of Body Sculptor across every channel

Services
Social Media ManagementPerformance MarketingMeta AdsGoogle AdsSEOPersonal Branding
FAQ

Common questions.

Who is Prashant Sawant?
Prashant Sawant is a Mumbai celebrity fitness trainer and the founder of Body Sculptor by Prashant Sawant, a luxury personal training gym with locations in Khar (W) and Juhu. He trains celebrities in India and overseas.
What did NPR Design do for Body Sculptor by Prashant Sawant?
Social media management, performance marketing on Google and Meta, SEO for bodysculptor.in, and personal branding that put Prashant Sawant at the centre of every creative.
How many leads did Body Sculptor get from ads?
2,880 leads and conversions a year: 2,076 from Meta Ads and 804 from Google Ads, from 48.7 lakh annual impressions.
What does a gym lead cost on Meta Ads in Mumbai?
For Body Sculptor, Meta Ads delivered leads at ₹297 per lead. The 8-week transformation campaign ran at a ₹2.43 cost per click.
How did Body Sculptor rank #1 on Google in Mumbai?
NPR Design optimised bodysculptor.in for the searches Mumbai residents use to find a trainer. The site ranks #1 for “Personal Trainers in Mumbai” and “best fitness trainer in mumbai”.
Does NPR Design do personal branding for founders?
Yes. NPR Design builds founder-led brands across social media, websites, content and SEO, for founders such as Prashant Sawant of Body Sculptor and Sunjay Kapur of Sona Group.

Is your founder your brand?

We will build the personal brand, run the ads and get you found on Google.

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