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Integrated Case Study · SMM + SEO + Performance

GoodEnough Energy: building a category for battery storage.

An integrated engagement for one of India's emerging Battery Energy Storage System (BESS) manufacturers: growing awareness across four social platforms, earning organic authority in a brand-new search category, and running audience-segmented paid campaigns into a highly technical B2B buying group.

B2B EnergyBattery Storage (BESS)SMMSEOPerformance MarketingIndia
GoodEnough Energy brand logo and identityGoodEnough Energy · Client
4.9M+
Paid ad impressions across the year
5,000+
Authority backlinks built in 12 months
₹9L+
Annual media managed across 3 platforms
4
Social platforms grown in parallel

Figures annualised across the 12-month retainer from monthly LinkedIn, Instagram, Facebook, YouTube, Search Console and Google / LinkedIn / Meta Ads reporting.

The Brief

Sell a product the market didn't know it needed yet.

Battery Energy Storage is an emerging category in India. GoodEnough Energy makes the systems, but in 2024 most of their buyers (data centres, hospitals, airports, telecom, manufacturing, campuses) weren't searching for “BESS” by name yet. There was almost no branded search demand, a small social following, and a long, technical, multi-stakeholder sales cycle. The job was to build awareness and authority for the category and the brand at the same time, then convert that attention into qualified enquiries.

The System

Three engines, one funnel.

Organic social built familiarity, SEO captured and created demand, and paid media pushed segmented awareness into the exact industries that buy storage.

01 / Social
SMM & Community

Always-on content across LinkedIn, Instagram, Facebook and YouTube, thought-leadership, storage explainers, polls, event coverage and the #ClimateWarrior series, tuned to an engineering and sustainability audience.

02 / Organic
SEO & Content

Monthly blogs on focus keywords, FAQ and meta optimisation, competitor-gap analysis and a heavy authority-backlink programme to rank for an entirely new category of search terms.

03 / Paid
Performance Marketing

Google Search, Display and YouTube plus LinkedIn and Meta, manual-bid search on high-intent BESS terms, competitor conquesting, and awareness statics cut for each target industry.

01 / Social Media

Built a following in the rooms where storage decisions get made.

3,700+
New LinkedIn followers added over 12 months
4
Platforms run in parallel, LinkedIn, Instagram, Facebook, YouTube
Top 5
Follower industries on-target: Engineering, BD, Sales, Ops, Marketing
2
Industry events amplified, IESW 2024 & REI Expo impression spikes
✓

LinkedIn became the anchor channel, follower base shifted firmly toward the right target group across Delhi, Noida and a fast-growing Bengaluru audience.

✓

Educational storage content (pumped-storage vs. battery, solar-plus-storage) and polls consistently out-performed, informing a storytelling-led content mix.

✓

Company-size and job-function targeting hit MSMEs, government bodies and conglomerates, the real BESS buying committee.

✓

The #ClimateWarrior video series and event coverage kept a steady stream of fresh impressions into the funnel month over month.

02 / SEO & Content

Ranked for a category that barely existed in search.

5,000+
Backlinks built across the year (guest posts, Web 2.0, bookmarking, insertions)
96
SEO blogs published, ~8 a month on focus keywords
12K+
Annual website users, the large majority first-time visitors
390/mo
Branded searches from India, demand that didn't exist before
✓

Keyword rankings climbed steadily through guest posting on high-authority sites, tighter keyword density and FAQ blocks mapped to real buyer questions.

✓

Competitor-gap analysis (incl. KORE Power) surfaced high-value terms the category leaders were under-defending.

✓

Technical hygiene kept pace, H1-H3 meta updates, on-page FAQs and a monthly content-distribution push across channels including Pinterest.

✓

Top-20 query tracking and a dropped-keyword recovery checklist turned reporting into a clear, repeatable action loop each month.

03 / Performance Marketing

Segmented paid media into every industry that buys storage.

4.9M+
Annual ad impressions across Google, LinkedIn & Meta
₹10.85
Average Google Ads CPC, well below category benchmark
7.9%
CTR on manual-bid BESS search, top-2 SERP positions
8+
Industry-specific awareness campaigns running in rotation
✓

Product-driven and manual-bid keywords carried conversions, while informational terms widened top-of-funnel reach affordably.

✓

A YouTube video campaign delivered 121K+ views in a single flight at a ₹4.84 average CPV, seeding awareness cheaply.

✓

LinkedIn InMail and boosts reached manufacturing, renewable and sustainability decision-makers with InMail CTRs around 49%.

✓

Disciplined budget management carried unspent media into the next month's kitty, nothing wasted across Google, LinkedIn and Meta.

Campaign Creatives

One message, tuned for every buyer.

A library of awareness statics, built around GoodEnough Energy's #TheBetterWay platform, cut for each target industry so the same storage promise landed in the language of data centres, hospitals, airports and beyond.

GoodEnough Energy awareness creative for data centres
Data Centres Awareness · LinkedIn + Meta
GoodEnough Energy awareness creative for hospitals
Hospitals Awareness · LinkedIn + Meta
GoodEnough Energy awareness creative for airports
Airports Awareness · LinkedIn + Meta
GoodEnough Energy awareness creative for telecom
Telecom Awareness · LinkedIn + Meta
GoodEnough Energy awareness creative for educational institutions
Education Awareness · LinkedIn + Meta
GoodEnough Energy generic awareness creative
Generic / Category Awareness · LinkedIn + Meta
“NPR Design didn't just run our channels, they helped build a market. Social, search and paid all pulled in the same direction, and for the first time people were actively searching for what we make.”
Marketing Team, GoodEnough Energy
What We Delivered

A year of compounding momentum.

✓

A consistent, on-target social presence across four platforms, anchored by LinkedIn thought-leadership.

✓

5,000+ authority backlinks and ~96 blogs that created branded search demand in a brand-new category.

✓

Near 5M annual ad impressions and segmented awareness creative for 8+ buyer industries at an efficient CPC.

✓

A single integrated reporting loop tying social, organic and paid into one monthly story of progress.

Services
Social Media ManagementContent & CommunityTechnical SEOLink BuildingGoogle AdsLinkedIn AdsMeta AdsCreative Production

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