A premium New Jersey jewellery brand running Google, Meta and email as one coherent buyer journey — backed by an always-on organic social engine publishing across five platforms every month.
Maaya Fine Jewels competes in one of the most expensive jewellery markets in the US. High CPCs, premium buyer expectations and a tight monthly budget required precision on paid — while a luxury brand of this calibre also needed a consistent, beautiful organic presence to be discovered, remembered and trusted between purchases.
Targeted 'indian jewelry store near me' and diamond-specific terms for NJ and NY metro buyers, where South Asian diaspora and premium demand is highest.
TOFU awareness, MOFU engagement, and BOFU retargeting running simultaneously warming audiences before asking for the visit.
Campaigns deployed around key seasonal opportunities and collection launches, timed to when buyers are most likely to act.
A tight budget run with precision — high-intent keywords, full-funnel Meta and email, shown as annual totals.
Benchmark is a typical jewellery search CTR for reference — Maaya's top keyword runs roughly 4× above it.
Consistently above 95% utilisation — minimal wasted spend across every campaign.
Beyond paid, NPR runs Maaya's organic presence as a single publishing calendar across five platforms — Reels-led, built around bridal and festive moments, and tuned to how luxury jewellery buyers actually discover and remember a brand.
Short-form video drives the highest reach — sparkle close-ups, sketch-to-jewel reveals and styled looks turn craftsmanship into scroll-stopping moments.
Content planned around Varalakshmi Vratham, wedding season and collection launches — client diaries and real-bride features that earn the strongest organic engagement.
One calendar adapted for Instagram, Facebook, YouTube, Pinterest and Google Business Profile — every asset reformatted to where high-ticket jewellery buyers spend their time.
Annual results across Maaya's organic channels — Reels-led, multi-platform and always on.
The 'diamond ring' keyword consistently achieved 10.34% CTR the top performer in the account
New Jersey delivered the highest CTR of all US states targeted at 6.01%
An always-on organic engine publishing ~312 assets a year across five platforms, Reels-led and on-brand
Budget consistently above 95% utilisation with minimal waste, while organic kept the brand visible between buying moments
