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SEO + Performance + Organic Social Case Study

Masori Therapeutics: a pharma-marketing brand built from zero.

In a matter of months, Masori went from no digital footprint to millions of annual ad impressions and a fast-climbing organic presence ranking for high-intent pharmaceutical-marketing and healthcare lead-gen terms across two properties, masori.com and masorigo.com.

Pharma / HealthcareSEO & GEOPerformance MarketingLinkedIn + GoogleOrganic Social
Masori Therapeutics logoMasori Therapeutics · Client
5.5M
Annual ad impressions LinkedIn + Google / YouTube
~40K
Annual organic sessions, from a standing start of zero
13.2K
Annual paid clicks at a $1.43 blended CPC
+75%
Month-on-month organic traffic growth
The Brief

The challenge.

Masori launched as a new pharmaceutical-marketing company with effectively zero search presence and no paid-media footprint. The mandate was to build category visibility from scratch put the brand in front of healthcare and pharma decision-makers, climb for commercial keywords like “Pharmaceutical Marketing Company” and “Healthcare Lead Generation,” and stand up an always-on brand-awareness engine across LinkedIn and Google. A second property, masorigo.com, needed its own authority foundation built in parallel.

What Worked

Key highlights.

🔨
SEO foundation from scratch

Technical setup, on-page work and an always-on content + backlink engine 96 blogs and 11,200+ backlinks a year across both domains lifting commercial keywords double-digit positions month over month.

🤖
GEO & AI visibility

FAQ-led content plus Quora and Reddit seeding, engineered so Masori surfaces inside AI answers ChatGPT, Gemini and Perplexity right alongside traditional search.

🎯
Precision paid awareness

LinkedIn TOFU carousels and InMail targeting top pharma companies, industries and cities, paired with Google and YouTube brand campaigns delivering clicks as low as $0.31 CPC.

Annual Snapshot

The numbers, annualised.

Organic SEO & GEO
~40K
Annual organic sessions masori.com, from zero
170K
Annual search impressions
11.2K
Backlinks built across both domains
96
Blogs published over the year
Paid Performance LinkedIn + Google
5.5M
Annual ad impressions 4.1M Google / YouTube, 1.4M LinkedIn
13.2K
Annual clicks across all paid channels
$1.43
Blended cost per click $0.31 on YouTube
$19K
Annual media managed across the account

Volume metrics annualised from monthly run-rate (SEO reporting July 2025, paid media May 2025). Rates positions, CTR, CPC and Domain Rating are shown as reported. Paid campaigns were awareness-led, with lead tracking being instrumented during the reporting window.

What Worked · Organic Social

An always-on thought-leadership engine.

Alongside SEO and paid, NPR runs Masori's organic social as a single B2B publishing calendar — LinkedIn-led for pharma and healthcare decision-makers, then repurposed across five platforms.

💼
LinkedIn-led authority

Research-backed posts on AI in pharma, MLR compliance and drug discovery — built to land with the healthcare and pharma decision-makers where they actually scroll.

🔄
One calendar, five channels

Every asset adapted for LinkedIn, Facebook, Instagram, X and YouTube — statics, carousels and short-form video reshaped to each platform's format.

🎬
Carousels & short-form video

Problem → solution → result carousels and explainer Reels that turn dense AI-healthcare concepts into credible, scroll-stopping stories.

The Numbers · Organic Social

Organic results, annualised.

Annual results across Masori's organic channels — LinkedIn-led, multi-platform and built for B2B credibility.

0
LinkedIn posts published
0
Impressions on top LinkedIn post
0
Organic channels, one calendar
0
Videos & Reels produced
Content engine — LinkedIn output by format
Per year
Video & Reels
0
Carousels
0
Statics
0
Top organic posts — LinkedIn impressions
Per year
AI in Pharma
0
Drug discovery
0
Masori GO launch
0
Cumulative posts published
192 posts across 12 months
JanMarMayJulSepNovDec
Channels managed LinkedInFacebookInstagramXYouTube
Results

What we delivered.

✓

Built masori.com from zero to roughly 40K annual organic sessions and 170K annual search impressions

✓

5.5M annual paid impressions and 13.2K clicks across LinkedIn and Google / YouTube at a $1.43 blended CPC

✓

Commercial keywords climbing fast: ‘Healthcare Lead Generation’ jumped +29 spots to #38 and ‘Pharmaceutical Marketing Company’ +13 to #46

✓

GEO / AI groundwork laid so Masori shows up in ChatGPT, Gemini and Perplexity answers, not just search

✓

Second property masorigo.com established with Domain Rating 8 and 93 referring domains

Services
Technical SEOGEO / AI SearchContent & BacklinksKeyword ArchitectureLinkedIn AdsGoogle & YouTube AdsOrganic SocialLinkedIn Content
Second property
masorigo.com
Domain Rating 8 · 93 referring domains · 7.4K annual sessions · 5.5K backlinks a year a second authority foundation built in parallel.

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