Case Study · Performance + SEO

Reeti Reevaj: turning wedding dreams into booked enquiries.

A performance and organic engagement for Reeti Reevaj, a wedding planning brand. We paired high-intent paid social and search with an authority-building SEO programme, reaching couples and families at exactly the moment they start planning.

Wedding PlanningD2C / ServicesPerformance MarketingSEOMeta AdsGoogle Ads

Reeti Reevaj, weddings perfected, planning, design, coordination, hospitality and memories

Reeti Reevaj · Client

Keywords ranked in Google’s Top 10, from outside the top 100

360+

Leads & messages a year from Meta & Google

5,800+

Authority backlinks built per year (488 / month)

95%

New users, fresh audiences discovering the brand

Keyword positions from live rank tracking. Lead, message and backlink figures annualised (×12) as a 12-month run-rate from monthly SEO and paid-media reporting; traffic and engagement reported as measured.

The Brief

Be found, and chosen, in a deeply emotional purchase.

Wedding planning is researched obsessively and chosen on trust. Reeti Reevaj needed to show up when couples and families search for planners, earn credibility through content and reviews, and stay top of mind on social through a long consideration window. The work combined high-intent paid media with a patient, authority-building SEO programme, so the brand could win both the quick enquiry and the long research journey.

The System

Two engines, one wedding funnel.

Paid media captured demand and built desire with the right audience, while SEO compounded authority and organic discovery month over month.

01 / Paid

Performance Marketing

Meta carousel and reel creative for marriage events, focused on women aged 25–44 in Tier-1 cities, alongside high-intent Google Search on wedding-planning keywords.

02 / Organic

SEO & Content

A heavy authority-backlink programme, monthly wedding-category blogs, FAQ content, forum engagement and Reddit / Quora distribution to grow organic discovery.

01 / Performance Marketing

Reaching couples at the exact moment they start planning, and getting them to reach back.

360+

Annual leads & messages from Meta & Google

Reels

Top-performing creative format for wedding showcases

25–44

Core converting audience: women in Tier-1 cities

Paid channels: Meta social + Google Search

✓

Meta carousel and reel creative showcased real marriage events, with reels driving the strongest CTR and engagement.

✓

Women aged 25–44 in Tier-1 cities showed the highest interest, sharpening targeting and budget allocation.

✓

High-intent Google Search on wedding-planning terms captured couples actively looking for a planner, driving form fills and calls.

✓

Lead forms and direct messages on Meta, plus Google enquiries, added up to 360+ leads and conversations a year from couples and families.

02 / SEO & Content

From nowhere on Google to the front page, on the terms couples actually search.

Every priority keyword started outside the top 100. A sustained content and link-building programme drove 7 of them into Google’s Top 10, and more than 20 onto page one and two, including high-volume category terms that put Reeti Reevaj in front of couples for free, every day.

Priority keywords ranked in Google’s Top 10, from outside the top 100

20+

Keywords ranking on Google page 1–2 across the wedding category

5,800+

Authority backlinks built per year, ~488 a month

SEO blogs published a year on focus keywords, ~6 a month

Keywords that climbed into Google’s Top 10

Each began outside the top 100 · fuller bar = closer to #1

wedding event management

2,500 monthly searches

wedding planning services

390 monthly searches

wedding companies in mumbai

140 monthly searches

wedding event management companies in mumbai

110 monthly searches

wedding planner cost in mumbai

200 monthly searches

#10

sangeet night planning in mumbai

Long-tail, high-intent blog keyword

wedding décor budget guide

Long-tail, high-intent blog keyword

Plus page 1–2 positions for best wedding planners in india (#11), best destination wedding planners (#13), luxury wedding planners (#14) and wedding planners in mumbai (#14), among 20+ more, all from outside the top 100.

Traffic by source (Apr)

173 sessions

Organic search

Direct

Referral & other

Paid display

New vs returning

New users 123

Returning 6

Higher average engagement time month on month

✓

A heavy backlink programme, 488 links in a single month, steadily built domain authority in a competitive niche.

✓

Wedding-category blogs with FAQ content improved keyword rankings while answering real planning questions.

✓

Forum commenting plus Reddit and Quora distribution put the brand into active wedding conversations.

✓

Engagement quality rose, longer average engagement times, even through a seasonal traffic dip.

“Couples find us earlier and trust us faster now. The reels brought the dream to life, and the SEO work means we keep showing up long after the ad budget is spent.”

Marketing Team, Reeti Reevaj

What We Delivered

Demand today, authority that compounds.

✓

7 priority keywords driven into Google’s Top 10 from outside the top 100, plus 20+ more on page 1–2.

✓

360+ leads and messages a year from a reels-led Meta strategy and high-intent Google Search.

✓

A relentless backlink programme, 5,800+ links a year, building domain authority in a competitive niche.

✓

A steady content engine, ~72 blogs a year plus forum, Reddit and Quora distribution.

✓

Rising engagement quality and a near-all-new-user audience discovering the brand each month.

Services

Meta AdsGoogle AdsCreative StrategyTechnical SEOLink BuildingContent & BlogsCommunity & ForumsAnalytics & Reporting