A Gurugram dental clinic turned into the name people search for by name — a Google Business Profile engine, an always-on organic calendar across Facebook, Instagram and Twitter, and lean Meta & Google Ads that reach a city for the price of a coffee.
Dentistry is a local, trust-led decision. Restore Dental competes in Gurugram against dozens of clinics for the same high-intent searches — ‘dentist near me’, implants, Invisalign — while most patients still choose the practice they have already heard of. The clinic needed to be discovered on Google at the moment of intent, and remembered between visits through a consistent, reassuring presence on social.
Optimised listing, categories, services, photos and posts — so the clinic surfaces in map packs and ‘near me’ searches across Gurugram and South Delhi.
Calls, direction requests, messages and website clicks tracked and improved month on month, converting profile views into real appointment enquiries.
Practo and Google reviews surfaced through content, building the social proof a first-time dental patient looks for before booking.
Month-on-month change from June to July — the sharpest signal that a local brand is breaking through.
From fewer than 15 branded searches to 595 in a single month — roughly a 40× jump as the clinic became a name worth remembering.
Every headline Google Business Profile metric moved in the same direction — more views, more actions, more people navigating to the clinic.
NPR runs Restore Dental’s organic social as one publishing calendar across Facebook, Instagram and Twitter — educational, reassuring content that answers the questions patients actually ask before they book.
Case studies, treatment FAQs and ‘a day at the clinic’ content demystify procedures like implants, braces and Invisalign for nervous first-timers.
One plan adapted for Facebook, Instagram and Twitter — each post reformatted to how patients discover and follow a local clinic on each platform.
Content resonated most with 25–34 year-olds across Delhi, Gurugram, Mumbai, Faridabad and Bengaluru — exactly the catchment the clinic serves.
Top organic posts by annualised reach across Instagram and Facebook — educational and behind-the-scenes content leading the way.
Behind-the-scenes and social-proof content out-performed everything else — people want to see the practice and hear from real patients.
Treatment-education posts consistently led Facebook reach — answering real patient questions is the content that travels.
Meta and Google Ads run side by side — awareness reels, lead campaigns and high-intent search — delivering city-wide reach at remarkably low cost. Annualised from monthly performance.
7.2M Meta impressions and 3.6M people reached for ₹1,46,484 a year — with lead campaigns delivering clicks at just ₹3.02 each.
High-intent Search hit a 9.37% CTR — roughly 3× the typical benchmark — while Performance Max drove 3.3M impressions a year at a ₹1.38 CPC.
Branded searches for ‘Restore Dental’ grew from under 15 to 595 in a month — roughly a 40× jump
Google Business Profile interactions up 164.4% and location lookups up 192.7% month on month
An always-on organic calendar across Facebook, Instagram and Twitter, led by patient-education and social-proof content
10.6M combined Meta & Google impressions and 58,176 clicks a year — at a ₹3.02 lead-campaign CPC and 9.37% Search CTR