In November 2022, NPR Design partnered with event management company Tamarind Events to build the full visual and content system for Saint Gobain's senior leadership retreat in Baku, Azerbaijan, from the brand idea down to the wine label on the table.
Saint Gobain's senior leaders were headed to Baku, the “city of two rivers”, for a retreat built around recharging, reconnecting with peers and exploring Azerbaijan's culture and cuisine. Working alongside on-ground event partner Tamarind Events, our brief was to give the trip a creative identity strong enough to carry through every touchpoint, invitation copy, teaser film, WhatsApp promos, and the physical objects delegates would hold in their hands from the airport to the hotel room.
Rather than a generic itinerary, every part of the trip was framed around words starting or ending in Re, tying the retreat's purpose, rest, reconnection, discovery, into the language of every asset.
From the first save-the-date to the wine on the welcome table, every asset carried the same visual language and the “Re:” idea through to execution.
Logo options, an invitation letter and a naming system built on “Re:”, giving Tamarind Events and Saint Gobain a single creative platform to brief every other asset against.
A short teaser video previewing Baku's landmarks, Ateshgah, Yanardag, the Shamakhi wine region, and the culture and cuisine delegates would experience on the ground.
A run of WhatsApp ad creatives used to build anticipation and share logistics with confirmed delegates ahead of departure.
A prerequisite PDF, personalised luggage tags, keycard covers, a personalised wine bottle label, and a 12-page day-book itinerary carrying the identity into every delegate's hands.
Drop in the finished assets from the retreat below.
A single “Re:” creative platform tying invitation copy, film and print together.
A teaser film and WhatsApp promo run to build anticipation ahead of departure.
Personalised physical collateral, luggage tags, keycards and a wine label, that made the brand tangible from arrival.
A 12-page day-book itinerary and prerequisite PDF, giving delegates everything they needed in one place.
Tamarind Events, on-ground event management and delegate logistics for the Baku retreat.