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Local SEO Case Study

The Club Mumbai: 428% traffic growth in 8 months.

A premium Mumbai lifestyle club went from invisible in local search to dominating 15+ high-intent queries across the city.

HospitalityLocal SEOMumbai
428%
Overall traffic growth
508%
Organic growth 684 to 4,157/mo
15+
Keywords in top 5
#2
Squash courts up from #8
The Brief

The challenge.

The Club had a premium product and zero organic visibility. Monthly visits were just 1,133, with organic accounting for 684. They were ranked beyond position 30 for every high-intent Mumbai search that could drive memberships.

What Worked

Key highlights.

📍
Local SEO foundation

Google Business Profile, local citations, NAP consistency, and venue schema built properly from scratch.

📄
Facility-level pages

Each facility treated as its own SEO entity: spa, gym, pool, squash, tennis, restaurant. Every page optimised for the exact search a Mumbai resident would type.

📊
Monthly sprint reporting

28 keywords tracked from baseline each month. Underperforming pages identified and adjusted every cycle.

“Within a few months we were ranking for terms we had never appeared on before. Membership enquiry traffic grew significantly.”
Management Team, The Club Mumbai
Results

What we delivered.

✓

Total traffic grew 428% over the engagement, from 1,133 to nearly 6,000 monthly visits

✓

Organic traffic grew 508%, from 684 to 4,157 sessions per month

✓

15+ keywords moved into top 5 for Mumbai lifestyle and wellness searches

✓

Mobile organic traffic grew 433%, driven by local intent queries

Services
Local SEOGoogle Business ProfileOn-Page OptimisationSchema MarkupBacklink Building

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