← All Work
Case Study · Performance Marketing

Trupp & Fest: filling the calendar with qualified event enquiries.

A multi-platform performance engagement for Trupp & Fest, a corporate and wedding event company. We ran Google Search, Meta and LinkedIn in tandem, matching high-intent keywords, scroll-stopping reels and precise B2B targeting to the people planning events.

Event ManagementCorporate & WeddingsPerformance MarketingGoogle AdsMeta AdsLinkedIn Ads
Trupp & Fest, events elevated, planning, venues, design, coordination and executionTrupp & Fest · Client
600+
Leads & messages a year across 3 ad platforms
780K+
Annual ad impressions in front of event buyers
₹2.04L
Annualised media managed across paid channels
3
Platforms run as one events pipeline

Lead, message, reach and spend figures annualised (×12) as a 12-month run-rate from a measured Google, Meta & LinkedIn Ads flight (Apr 2025).

The Brief

Reach decision-makers planning their next big event.

Event planning is a high-consideration, relationship-led purchase. Trupp & Fest needed a steady flow of qualified enquiries across two very different audiences, corporate teams booking conferences and offsites, and families planning weddings. The challenge: capture high-intent demand on search, build desire with rich social creative, and reach the right professionals on LinkedIn, all without wasting budget on low-intent clicks.

The System

Three platforms, one events pipeline.

Search captured intent, Meta built desire and remarketed, and LinkedIn reached corporate event buyers directly, each platform doing the job it does best.

01 / Search
Google Ads

High-intent Search on product keywords like “professional event planner” and “event planning company”, with in-market Corporate Event Planner audience layers.

02 / Social
Meta Ads

Carousel and reel creative showcasing corporate and marriage events, plus remarketing to lead-form openers, video viewers and recent website visitors.

03 / B2B
LinkedIn Ads

Sponsored content and Message Ads targeting event planners, corporate event managers and HR professionals at small hospitality and event-services firms.

Performance Marketing

For an events business, paid media is only worth it if the phone rings. Ours made it ring.

On a focused ₹2L-a-year media budget, the engine turned ad impressions into a steady stream of qualified event enquiries, lead-form fills, Meta DMs and LinkedIn InMail conversations from the people who actually book events.

600+
Annual leads & messages across Google, Meta & LinkedIn
780K+
Annual ad impressions, brand in front of event buyers
5,600+
Annual clicks & engagements to site & profiles
₹2.04L
Annualised media managed across 3 platforms
The annual demand funnel, impressions to enquiries
Annualised ×12 from the measured flight
780,000Annual ad impressions
Reach across Google, Meta & LinkedIn
5,600+Clicks & engagements
≈ 0.7% blended click-through
600+Leads & messages
Form fills, DMs & InMail replies
Where the 600+ leads & messages came from
Meta
300+
Google
180+
LinkedIn
120+

Meta lead forms & DMs, Google Search form fills, and LinkedIn InMail conversations with event & HR decision-makers.

Leads & messages, building quarter on quarter
110
Q1
145
Q2
165
Q3
185
Q4
Google Search
180+Annual form-fill leads · ₹1.57L/yr spend
  • Above-benchmark Search CTR on event-planner keywords
  • In-market Corporate Event Planner audience layers
  • Generic, low-intent terms paused to protect budget
Meta
300+Annual leads & DMs · reels-led creative
  • Reels outperformed static creative on CTR and engagement
  • Lead forms plus direct messages on corporate & wedding showcases
  • 90-day website-visitor retargeting pool
LinkedIn
120+Annual InMail conversations · ₹47K/yr spend
  • Sponsored content + Message Ads to event & HR pros
  • Best results from 1–50 employee hospitality firms
  • High reach; budget paced against premium CPCs
✓

Google Search delivered an above-industry CTR, confirming the event-planner keyword and ad-copy strategy matched real buyer intent.

✓

Meta reels became the breakout format, outperforming static creative and carrying the corporate and wedding showcases.

✓

LinkedIn proved best for narrow B2B reach, smaller hospitality and event-services firms, where the buying committee actually sits.

✓

Continuous pruning of generic, high-competition keywords kept spend focused on the terms that converted.

“NPR Design ran our paid like an events team, not a dashboard. Search brought intent, reels brought desire, and LinkedIn put us in front of the corporate planners we wanted.”
Marketing Team, Trupp & Fest
What We Delivered

A focused, multi-platform demand engine.

✓

A three-platform paid program matched to each stage, Search for intent, Meta for desire, LinkedIn for B2B reach.

✓

Above-benchmark Search CTR and a reels-led Meta creative strategy across corporate and wedding verticals.

✓

Disciplined budget control, pruning low-intent keywords and pacing against LinkedIn's premium CPCs.

✓

A clear roadmap, YouTube short-form, landing-page UX, lookalikes and seasonal themes, to scale what worked.

Services
Google AdsMeta AdsLinkedIn AdsRemarketingCreative StrategyAudience TargetingAnalytics & Reporting

Got an audience to fill a room, or a wedding to book out?

We build paid engines that turn intent into enquiries. Let's map yours.

Get a Proposal →All Work