A diagnostic E-E-A-T health check for any page. Google and Bing both judge content on the same qualities: Experience, Expertise, Authoritativeness and Trustworthiness. Score all four, see the gaps costing you credibility, and get the exact fixes when you need them.
Neither Google nor Bing publishes a numeric trust score. This diagnostic is built from the signals Google's Search Quality Rater Guidelines describe and Bing's Webmaster Guidelines echo under authority, clarity and trustworthiness, so every number traces back to something you can fix.
First-hand detail, original observation, specificity. Whether the page reads like someone who has actually done the thing wrote it.
Author bylines, credentials, reviewer signals, topical depth and whether a real person stands behind the claims.
Citations, links to primary sources, organisation and Person schema, and the site-level context around the page.
HTTPS, canonical, freshness, image alt text, risky or guaranteed-claim language, and reachable About, Contact, Privacy, Terms and Editorial pages.
One page and a work email. The tool fetches the page and reads its content, markup, authorship and outbound sources.
Overall health score out of 100, all four pillar scores, YMYL sensitivity flag and the three biggest gaps. No card, no call.
42+ checks, the evidence behind every score, 15 to 25 prioritised fixes with why and how, and a client-ready printable report.
See your score before you spend
The audit your content team can act on
One payment unlocks one detailed scan for the URL you entered. Paid securely through Razorpay. No subscription.
The same checks feed answer-engine and generative visibility across both indexes: Google AI Overviews and Gemini on one side, Bing and Microsoft Copilot on the other. Missing authors, absent citations and no policy pages are exactly what stops a page being quoted in either. See GEO vs AEO vs SEO for how the layers fit together.
Trust carries the most weight, because it is the pillar with the most objectively checkable signals. Experience and Authoritativeness carry the least, because they depend on judgement and on data outside the page.
The weighting is ours, not a search engine's, and it holds for both Google and Bing because the underlying signals are the same. Two deliberate limits. Authoritativeness is capped at 76, because referring domains, brand mentions and third-party reputation cannot be read from a page's HTML, so the tool refuses to award a score it cannot evidence. And private, local or non-HTML URLs are blocked outright. Where off-page authority matters, we connect Search Console and a backlink source as part of an SEO engagement.
Send the URL and we return the detailed scan: 42+ checks, evidence behind every pillar score, 15 to 25 prioritised fixes with why and how to fix, trust-page verification and a printable client-ready report. Paid securely through Razorpay, once, per URL.
Want the issues fixed rather than listed? That is an E-E-A-T, SEO and GEO engagement — tell us in the form and we'll scope it.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google's Search Quality Rater Guidelines use to judge content. Bing's Webmaster Guidelines ask for the same things in different words: clear authority, expertise and trustworthiness. Neither engine publishes a numeric score. This tool produces a diagnostic health score out of 100 across those four pillars from signals actually present on the page, so you can see why a page reads as credible, or why it does not.
The snapshot is free and needs a URL and a work email. It returns your overall score, the four pillar scores and your three biggest gaps. The detailed scan is ₹399 per URL and adds 42+ checks, evidence behind every score, 15 to 25 prioritised fixes, trust-page verification and a printable report.
₹399 per URL, paid once through Razorpay. No subscription, no minimum. One payment unlocks one detailed scan for the URL you entered. If you need a whole site scored, that is an ongoing SEO, GEO and AEO engagement rather than a single scan.
YMYL means Your Money or Your Life: health, finance, law and safety topics where weak content can cause real harm. When the tool detects a YMYL topic it applies stricter trust expectations, so a lending or medical page needs stronger author credentials, citations and policy pages to reach the same score as a general-interest page.
E-E-A-T is not a direct ranking factor you optimise like a title tag. It describes the signals Google's systems and quality raters use to judge whether content deserves visibility. Fixing what the audit finds, missing authors, absent citations, no policy pages, thin first-hand detail, tends to improve performance in Google and Bing alike, plus the odds of being cited in AI Overviews and Copilot, because the same signals feed AEO and GEO.
Because real authority partly lives off the page. Referring domains, branded search demand and independent mentions cannot be inferred from a page's HTML, so the tool will not award marks it has no evidence for. Connecting Search Console and a backlink data source lifts that ceiling, which is part of a full engagement rather than a single scan.
NPR Design, a digital marketing agency in Andheri West, Mumbai, running since 2008 with 200+ brands grown, ₹50Cr+ media managed and an 8.4× average ROAS. The tool encodes the content-trust checklist we run on client sites. Yes, we can implement the fixes: see our SEO, GEO and AEO and AI content services, or the case studies.