NPR Design Tools · Ad Spend

Is your ad account leaking money?

Paste in your Google, Meta or LinkedIn Ads export. Get a 0 to 100 leak score across tracking, waste, creative fatigue and structure, plus the top leaks costing you money right now.

Drag & drop your CSV export here, or
Free. Runs in your browser, nothing is uploaded.
Required columns & export guide
Live · What we check
SCORE

Leak score out of 100

WASTE

Zero-conversion spend flagged

FATIGUE

Frequency & CTR decay checked

TRACK

Duplicate conversion rows found

4Dimensions scored
3Free top leaks
₹0Snapshot, no card
45 minLeak Review call
What gets scored

Four dimensions, scored on what's actually in your export

Every number traces back to rows in your own file: a wasted-spend keyword, a duplicated conversion event, a fatigued ad. No account access, no API keys.

01

Tracking

Duplicate conversion rows, mismatched tagging, signs your numbers can't be trusted.

02

Waste

Keywords or ad sets spending well above the median with zero conversions.

03

Creative fatigue

High frequency and decaying CTR on the same audience or search terms.

04

Structure

Quality Score, match-type mix, creative depth per ad set, the setup issues that inflate every other cost.

How it works
STEP 01

Export your data

Pull a standard performance report from Google Ads or Meta Ads Manager. No login, no API access.

STEP 02

Drop the CSV in

Everything runs in your browser. Nothing is sent to a server.

STEP 03

See your leaks

Score, dimension breakdown, top 3 leaks free. Unlock the rest with your email.

CSV requirements

Columns we read from each export

Google Ads

  • date, campaign, ad group, keyword, match type
  • impressions, clicks, cost
  • conversions, conversion value
  • quality score
  • device, location

Meta Ads

  • date, campaign, ad set, ad, objective
  • spend, impressions, clicks, CTR, CPC
  • conversions (pixel/CAPI)
  • frequency, reach
  • landing page views

LinkedIn Ads

  • date, campaign, campaign group, ad, objective
  • impressions, clicks, spend, CTR, CPC
  • conversions, leads
  • cost per lead
Pricing

Free to see the leak. ₹2,999 onwards to fix it.

01 · Free Snapshot
₹0

See your score before you spend

  • 0 to 100 leak score across four dimensions
  • Top 3 leaks with estimated paid ad spend impact
  • Runs entirely in your browser, no card
Run my free snapshot
Book your Leak Review

45 minutes. We walk through your leaks and scope the fix.

Your details
Your account

No spam. We'll confirm a time by email within one business day.

FAQs

Ad Account Health Scorer questions

What does the Ad Account Health Scorer check?

It scores a pasted or uploaded Google Ads, Meta Ads or LinkedIn Ads export across four dimensions: Tracking (duplicate conversion rows), Waste (spend with zero conversions), Creative fatigue (frequency and CTR decay) and Structure (Quality Score, match type, creative depth). It returns a 0 to 100 score and the top leaks with estimated rupee impact.

Is the scan free, and does it need account access?

Yes. The free snapshot needs only a CSV export, no login and no API access, and it runs entirely in your browser, nothing is uploaded to a server. The full issue-by-issue diagnosis unlocks with your name, company and email. A paid Leak Review and audit starts at ₹2,999.

Which platforms are supported?

Google Ads, Meta Ads and LinkedIn Ads. Each has its own required columns and a downloadable CSV template, shown under the tool once you pick a platform.

How accurate is the leak score?

It's a diagnostic built from signals actually present in your export, not an official Google, Meta or LinkedIn score. Paid ad spend impact figures are estimates based on spend and conversion patterns in the rows you provide, meant to show direction and scale, not an audited figure.

What happens after I unlock the full diagnosis?

You get every leak found, the estimated paid ad spend waste per issue and a total. From there you can book a 45-minute Leak Review call, where we prioritise fixes and, if it's a fit, scope a 90-day management proposal.

Who built this?

NPR Design, a digital marketing agency in Andheri West, Mumbai, running since 2008. The tool encodes the account-health checklist we run on client ad accounts. See our Performance Marketing service or the case studies.

Want NPR Design to fix these leaks for you?

Book a 45-minute Leak Review. We prioritize the fixes, scope the work, and report back on what it recovers.

Book a Leak Review Run a free scan first