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Paid Performance

Ad spend that returns more than it costs.

SMM ads, Google PPC, Native Ads, and outcome-driven campaigns built around ROAS, not reach.

Get a Proposal →See Our Work
Live · Top updates worldwide
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GOOGLE

AI Max & PMax reshape paid search

META

Advantage+ becomes the default to scale

DATA

First-party & server-side tracking

PRIVACY

Cookieless measurement goes standard

The Problem

Sound familiar?

These are the exact challenges every brand comes to us with. Here's how we solve each one.

💸
Spending on ads but can't trace it to revenue?

We set up full attribution from day one every rupee mapped to a lead, purchase, or conversion. No vanity metrics.

📈
Running campaigns but CPL keeps climbing?

We run continuous A/B testing on creative, audience, and bidding and kill what doesn't work before it drains budget.

🧩
Different agencies running ads and social with no unified strategy?

We run both under one funnel. Social content feeds ads, ads data shapes content. One team, one strategy, one Slack channel.

What We Do

How we actually do it.

We design and manage performance campaigns across Meta, Google, LinkedIn, and Native networks, built around your specific acquisition goals. Whether it's lead generation, D2C revenue, app installs, or enterprise deals, we optimise toward the metric that actually matters for your business.

Meta & Instagram AdsGoogle Search + PMax + DisplayLinkedIn AdsNative Advertising (Taboola / Outbrain)YouTube AdsApp Install CampaignsLanding Page & CRO ConsultationWeekly ROAS & CPL Reporting
8.4×
Avg Google Ads ROAS
₹186
Avg CPL (India)
₹50Cr+
Media managed
Mumbai
AI-augmented · human-led since 2008
Our Work

Results we've delivered.

Real brands, real numbers. Click any case to read the full story.

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GoodEnough EnergyGoogle + LinkedIn + Meta
B2B Energy · BESS India
GoodEnough Energy
4.9M Annual Impressions · ₹10.85 CPC

Audience-segmented awareness across Google, LinkedIn and Meta into 8+ buyer industries, manual-bid BESS search at 7.9% CTR and competitor conquesting at an efficient cost per click.

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Masori TherapeuticsLinkedIn + Google + YouTube
Pharma Marketing India
Masori Therapeutics
5.5M Annual Impressions · $1.43 Blended CPC

Pharma-marketing brand built from zero to 5.5M annual paid impressions and 13.2K clicks across LinkedIn and Google / YouTube, with clicks as low as $0.31.

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Google + Meta
B2B LED Displays Maharashtra
Lumina Display Systems
64 WhatsApp enquiries/mo · ₹15.99 avg CPC

B2B LED display brand generating direct WhatsApp conversations from Maharashtra buyers via Google Search and Meta Ads.

Read Case Study →
Maaya Fine JewelsGoogle + Meta + Email + Organic
Fine Jewellery New Jersey, USA
Maaya Fine Jewels
10.34% CTR · 312 Organic Assets/Year

Premium NJ jewellery brand three-channel Google, Meta and email strategy hitting 6.01% CTR, plus an always-on five-channel organic engine.

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Meta Ads
D2C Menswear India
Cambridge Garments
480 annual purchases at 3.85x ROAS

D2C menswear brand scaling Meta Ads to 3.85x ROAS with 53.8L annual impressions and ₹1.74 avg CPC.

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LinkedIn + Google + Meta
Financial Education India
CIMA Global
1,700+ qualified leads/year

Three-channel campaigns generating CFO and Finance Director leads from ICICI, HDFC, HSBC and more.

Read Case Study →
FAQ

Questions about
paid performance.

Can't find your answer? Email us at [email protected] we reply within 4 hours.

What's the minimum recommended media spend?
We advise on the right media budget for your objective during the proposal stage. Below these floors, the algorithm doesn't have enough data to optimise effectively.
Do we own the ad accounts?
Always. We work inside your accounts as admins, never through agency-owned accounts. Your account history, audiences, and pixel data stay with you permanently.
How soon after launch do we see results?
Week 1 is live campaigns. Week 2–3 is optimisation as data comes in. By Week 4, you should see CPL stabilising and improving. ROAS typically reaches its baseline by Month 2.
What is Native Advertising and when does it work?
Native ads appear within editorial content on platforms like Taboola and Outbrain they look like articles, not ads. They work best for content-driven funnels, high-consideration products, and retargeting. We recommend them as a complement to Meta/Google, not a replacement.
With smart campaigns and auto-bidding, do I even need a human team?
Automated bidding and AI campaign features are genuinely powerful, and we use them but they optimise within the parameters you set. They cannot question whether those parameters are right, spot when a creative has stopped resonating before the algorithm catches up, or pause a campaign during a PR situation. Our team makes the strategic calls: what to test, when to scale, when to stop. AI handles execution speed. Humans handle judgment.
Get Started

Ready to grow with NPR Design?

Tell us your goals. We'll get on a quick call, audit your current setup, and build a custom proposal no templates.

What happens next
1
You fill the form
Your goals and challenge about 5 minutes.
2
We hop on a call
A quick chat to understand your brand and goals.
3
We audit your setup
Accounts, website, and competitors, reviewed in detail.
4
You get a proposal
Custom scope, timeline, and team no templates.
5
We kick off
Slack channel live, work starts on approval.