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D2C & Ecommerce Case Study

A brand built from the logo up, and ₹3,00,000+ in sales on ₹75,000 of media.

Yo Indulge started as a Mumbai kitchen with two hero recipes and nothing else. We drew the logo, the bar wrappers and the gifting box, built the Shopify store, then ran the ads and the social. Eight months in, one reel has done 175K views and the sales curve is still climbing.

D2C & EcommerceBrand & PackagingWebsite DevelopmentPerformance MarketingSocial Media
Yo Indulge gifting box with Yo Majun and Yo Brownies bar packaging, festive gifting creative
₹75KMedia spend, Jan–Aug 2026
₹3.03LTotal sales, and rising
326.6KInstagram views, organic
225Orders at ₹1,415 AOV

Logo, bar wrappers and gifting box designed by NPR Design; shot for the festive campaign.

★★★★★
Fantastic team! Very creative ..they understand the concept and execute into action! Highly recommend!!
Neha MurpanaYo Indulge · Google review
In Short

Yo Indulge sells two things: Yo Majun, Sindhi mithai reimagined as a bar, and Yo Brownies, Belgian chocolate brownie bars baked fresh daily in Mumbai. NPR Design owns the whole brand stack, identity and packaging, the Shopify store, paid media and social. Between January and August 2026 the brand put ₹75,000 into media and did more than ₹3,00,000 in sales, with a returning customer rate of 24.32% and bulk gifting as the largest revenue line.

Client
Yo Indulge, handmade Majun and brownie bars plus corporate gifting, Mumbai, shipped across India
Service
Logo & brand identity, packaging (bar, wrapper, gifting box), Shopify development, Meta & Google Ads, social media
Duration
January to August 2026, and continuing
Media
₹75,000 total across the eight months
Result
₹3,03,264 total sales, ₹3,54,965 gross; 225 orders; AOV ₹1,415; sessions +303%; 326.6K Instagram views
The Brief

A recipe, not a brand.

Majun is a Sindhi household sweet. Loved by the people who grew up with it, unknown to everyone else, and never sold as a bar. There was no logo, no pack, no store and no audience.

•

A traditional mithai had to look premium enough to gift and casual enough to eat on a Tuesday. That is a packaging problem before it is a marketing one.

•

Fresh, preservative-free food shipped nationwide, so the store had to sell shelf life, cold chain and delivery reach as confidently as it sells taste.

•

A small, unproven budget. Spend had to earn its next rupee, which ruled out buying reach and ruled in creative that travels on its own.

What We Did

Three moves.

🎁
Design the brand, then the box

Logo, wordmark and palette first, then the Yo Majun and Yo Brownies bar packaging and wrappers, then a premium gifting box built for multi-address corporate dispatch. One visual system across shelf, courier and feed.

🛒
A store built to convert, not to browse

A two-product Shopify build with product pages that answer the freshness questions up front, auto-applied offers, free delivery messaging, a bulk gifting flow and a checkout short enough for a ₹500 impulse buy.

📸
Organic reach first, spend second

Reels shot around the product and the kitchen, published relentlessly. When one broke out, budget followed it. Paid ran behind proven creative rather than in front of it, see performance marketing.

The Viral One

One reel did half the year’s work.

In late July a single reel broke out: roughly 175K views and about 140K reach in a matter of days, with the largest content-interaction spike of the year attached to it. Follows jumped, profile visits hit their peak, and the Shopify sessions curve moved in the same week.

What it confirmed is what we now plan around: for a food brand, one honest, well-shot piece of product content outperforms a month of paid reach, and the job of media is to find it fast and put money behind it.

The Content

The posts that carried it.

Eight pieces account for the bulk of the 326.6K views and 42.6K interactions. Reels for reach, carousels for the gifting and product story. The first one is the July breakout: roughly 175K views and 140K reach on its own.

Reel · The viral one~175K views
View this reel on Instagram
ReelProduct-led cut from the kitchen
View this reel on Instagram
ReelYo Brownies, texture close-ups
View this reel on Instagram
ReelThe format the later hits used
View this reel on Instagram
ReelMajun as a bar, the explainer
View this reel on Instagram
PostPack-forward still
View this post on Instagram
PostGifting box hero
View this post on Instagram
CarouselMulti-frame gifting story
View this post on Instagram
Social Media

326.6K views, no boosting required.

214.4K
Reach
42.6K
Content interactions
1.3K
Link clicks to the store
+566.7%
Follows

The @yoindulge feed is the demand engine. Reels shot in the kitchen and around the pack, published on a weekly rhythm, with profile visits up 151% and link clicks running straight into the Shopify sessions curve. See how we build this on social media marketing.

Source: Meta Business Suite Insights, 1 January to 30 August 2026. The single spike in late July is one reel.

Brand & Packaging

The logo, the wrapper, the box.

Four design deliverables carry this brand. Every one of them came out of our studio.

01
Logo & identity

The Yo Indulge script and gold-on-navy palette, drawn to sit as comfortably on a courier box as on a wedding gift table.

02
Yo Majun bar wrapper

Navy and gold, “Organic Dry-Fruit Energy Bar”, with the Sindhi provenance line kept on pack. Traditional sweet, modern format.

03
Yo Brownies bar wrapper

A deep cocoa counterpart to Majun, same architecture, different appetite cue, so the two read as one family on a shelf of two.

04
Premium gifting box

The geometric foil box that turns two bars into a gift, and the reason bulk gifting became the biggest revenue line in the account.

Website Development

yoindulge.com.

A Shopify store designed around two products and two buyers: the individual buying one bar, and the company buying forty boxes for forty addresses.

Pages
  • Home, built around the two hero products and the “mom’s kitchen” story.
  • Yo Majun and Yo Brownies product pages, freshness and delivery answered above the fold.
  • Corporate gifting: one order, forty addresses, address upload instead of forty checkouts.
  • Our Story, FAQs and policy pages written to carry the brand voice.
Store mechanics
  • Auto-applied offers, 10% on a first order and 15% above ₹1,000, with no code to remember.
  • Free-delivery and pan-India shipping messaging carried through cart and checkout.
  • Bulk and gifting order flow feeding the largest revenue line in the account.
  • Theme, speed and structured data maintained by us; store credit in the footer.

Built, themed and maintained by NPR Design. See the live store →

Commerce

₹75,000 in. ₹3,03,264 out.

₹3,54,965
Gross sales, Jan–Aug 2026
₹1,415
Average order value
+303%
Sessions, to 6,870
24.32%
Returning customer rate

Roughly a 4× blended return on media, and that undersells it: most of the revenue sits in bulk and gifting orders that started as an ad click or a reel view and finished on a phone call. Online store revenue is up 132% on its own, conversion rate up 37%, and 136 orders were fulfilled with reversals under 9% of gross.

Source: Shopify Analytics, 1 January to 30 August 2026 against the same period in 2025. Yo Majun Bulk carries about ₹2L of sales, the Majun bar ₹30.9K and Yo Brownies Bulk ₹11.3K.

Learnings

What the data told us.

✓

Packaging is media. The gifting box is the single reason the largest orders exist; it photographs, it gifts, and it justifies the price.

✓

Bulk beats browse. Yo Majun Bulk carries roughly ₹2L of the ₹3L; the ₹1,415 average order value is a gifting number, not a snack number.

✓

Organic found the winner before paid could. Spending behind a proven reel is cheaper than testing new creative from scratch.

✓

A 24.32% returning customer rate on a new food brand says the product holds. That is the permission to scale spend.

✓

0.8% conversion on 6,870 sessions is the next fix. More of the traffic is gift-research than gift-purchase, so the store needs a stronger occasion-led path.

Services
Logo & IdentityPackaging DesignGifting Box DesignShopify DevelopmentMeta AdsGoogle AdsSocial MediaReels & ContentMonthly Reporting
Audiences
Festive Gifting BuyersSindhi & Nostalgia AudienceCorporate HR & AdminDessert Lovers
Products
Yo Majun BarYo Brownies BarBulk & Gifting Boxes
Questions

Common questions.

What did NPR Design do for Yo Indulge?
Everything the brand is made of. We designed the logo, the Yo Majun and Yo Brownies bar packaging and wrappers, and the premium gifting box. We then built the Shopify store and have run performance marketing and social media since launch.
What results has Yo Indulge seen?
From January to August 2026 the brand spent ₹75,000 on media and did more than ₹3,00,000 in sales: ₹3,03,264 total sales, ₹3,54,965 gross, 225 orders at an average order value of ₹1,415, sessions up 303% and a returning customer rate of 24.32%. Instagram delivered 326.6K views and 214.4K reach over the same period.
How did a single Instagram reel change the account?
One reel in late July drove a spike of roughly 175K views and about 140K reach within days, plus the largest content-interaction peak of the year. Profile visits rose 151%, follows 566.7% and link clicks reached 1.3K, which fed straight into store sessions.
Is Yo Indulge available for corporate gifting?
Yes, and it is the largest revenue line in the account. Yo Majun Bulk alone carries about ₹2 lakh of sales, and the gifting box was designed for multi-address corporate dispatch: one order, many addresses, packed and shipped from the kitchen.
How much should a new D2C food brand spend to start?
Yo Indulge reached ₹3 lakh in sales on ₹75,000 of media across eight months, roughly a 4× blended return, because brand, packaging, store and media were built as one system instead of bought separately. Budget followed proof rather than leading it. Our D2C and ecommerce service covers the same sequence.

Have a product but no brand around it yet?

Logo, pack, store, ads and social from one team, so they all say the same thing.

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