NPR Design Tools · Competitor Analysis

See where competitors beat you in Google and AI answers

Enter your website and one competitor. The tool reads each site’s homepage, key inner pages, robots.txt, sitemap and llms.txt, scores 43 signals side by side, and shows your top 3 gaps. The ₹499 report adds up to 5 competitors and the fix for every gap.

Free: you + 1 competitor. Takes 30–60 seconds. Signal comparison, not a live transcript of any AI product.
43 signals, five layers

What does the competitor analysis tool check?

01Tech

9 signals · can crawlers get in?AI crawler access for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, robots.txt, sitemap, llms.txt, JS rendering.

02SEO

12 signals · can Google rank it?Category targeting in title, H1 and copy, meta, canonical, headings, depth across pages, links, alt text.

03AEO

7 signals · can an answer be lifted?FAQPage schema, question headings, answer-length paragraphs, lists and tables, schema coverage.

04GEO

9 signals · will AI trust and cite it?Organization schema, sameAs, Wikipedia entity, authors, reviews, quotable stats, primary sources, freshness.

05Trust

6 signals · does it look real?About and contact pages, phone and address, privacy policy, testimonials, a knowledge hub.

What closing the gaps looks like

From trailing competitors to the first result

Body Sculptor, an NPR Design client, ranks first in Google for “best fitness trainer in mumbai” and “personal trainers in mumbai”.

See the case studies →
Google result: Body Sculptor ranked first for best fitness trainer in mumbai
Google result: Body Sculptor ranked first for personal trainers in mumbai
Pricing

Free to compare. ₹499 to see who AI recommends.

01 · Free comparison
₹0
  • You + 1 competitor
  • Overall and pillar scores
  • Your top 3 gaps (without fixes)
  • AI crawler access and Technical signal values
  • Score summary emailed to you
Run the free comparison →
Full report

₹499 for the full competitive picture

Send your site, category and up to 5 competitors. You get the 10-page comparison, 50 live prompts with share of voice per engine, the citation breakdown and a white-label PDF. Paid through Razorpay.

Want the gaps closed? That's an SEO, GEO and AEO engagement. Agencies can resell the report under their own brand through white-label.

Full report request

Prefer we email you a payment link instead?

Charged in INR (₹499) via Razorpay. Scores are NPR Design guidance, not an official rating from Google, OpenAI or Perplexity.

FAQs

Competitor analysis questions

What does the free competitor analysis check?

For your site and one competitor it reads the homepage, up to 2 inner pages (about and blog or services), robots.txt, the XML sitemap and llms.txt. It scores 43 signals: 9 technical, 12 SEO, 7 answer engine (AEO), 9 generative engine (GEO) and 6 trust, and checks whether 6 AI crawlers are allowed in. You see overall and pillar scores, Technical signal values and your top 3 gaps. Every gap with its fix, all 43 values and up to 5 competitors are in the ₹499 report.

Does it query ChatGPT, Gemini or Perplexity?

The free comparison doesn't. It reads the on-page and entity signals those engines rely on. The ₹499 report runs 50 live prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews and records which brands each engine mentioned and cited.

How is this different from Semrush, Ahrefs, Peec AI or Otterly?

Those are monthly subscriptions that track prompts over time, from about $29 to over $800 a month. This is a free one-off comparison with a ₹499 one-time report. Use it to benchmark before you commit to a tracker or an agency.

Why couldn't the tool read a site?

Some sites block automated reads or render everything with JavaScript. The free tool reads from your browser, so those sites show as unread. The ₹499 report reads them server-side.

Can agencies use this for clients?

Yes. Choose white-label when you order the report and it arrives with your agency's branding. For volume, see our white-label programme.

By , NPR Design · Last updated Related tools: AI Answer Share Checker, E-E-A-T Audit, Schema Generator. Background: GEO vs AEO vs SEO.

Want NPR Design to close the gaps?

We fix the SEO, AEO and GEO gaps the comparison finds, then track whether you overtake the competitors you named.

Get a strategy review →Run a free comparison first