Education
Kaya Training Academy
Education arm of Kaya Skin Clinic. Meta lead ads and Google PPC for admissions across six cities.
2,000Leads in 3 months
₹15–25Cost per lead
+35%Sales in 3 months
Short answer
Most working professionals do best in a live online cohort with a weekend and one weekday session, recordings for missed classes and a duration of around three months. Plan for 8 to 10 hours a week: about 6 hours of live sessions plus 2 to 4 hours for assignments and campaign checks. Self-paced courses give more flexibility but less feedback, and classroom courses suit people who can commit to fixed in-person days.
Looking for a course to join? NPR’s weekend performance marketing course for working professionals page lists the syllabus, fees and November and December 2026 cohort dates.
Updated 10 October 2026
What changed for this topic in October 2026?
- Google AI Overviews and AI Mode now answer many course and career questions directly, so a modern syllabus should cover SEO with GEO and AEO alongside paid media.
- Meta targeting is driven largely by creative. Courses should teach how to brief and test 10–20 distinct creatives a month, not only audience settings.
- Server-side tracking with the Meta Conversions API and Google enhanced conversions is now a basic hiring requirement at agencies. Check it is in the syllabus.
- Google has moved Display campaigns into Demand Gen. Practice accounts should use the current campaign types.
This guide is part of our series on how to choose a performance marketing course in India. It answers one question in depth; the overview covers the full checklist.
Which course format suits working professionals?
| Format | Schedule control | Feedback | Main risk |
|---|---|---|---|
| Live online cohort | Fixed sessions, recordings as backup | Direct, if batches are small | Clashes with work travel or deadlines |
| Self-paced recorded | Full control | Limited | Low completion without deadlines |
| Classroom | Fixed days and commute | Direct | Commute time and missed sessions |
| Hybrid (online plus in-person) | Mostly online, occasional fixed dates | Direct, with in-person contact | Planning around the in-person dates |
Format is one of five selection criteria. See the course selection guide for the others.
Should you choose a live or self-paced course?
Choose live if you want feedback and a reason to keep going in weeks five to eight, when most self-directed learning stalls. Choose self-paced if your schedule changes week to week and you have finished long courses on your own before. A live course with recordings gives you most of the benefits of both, as long as you watch missed sessions before the next class.
Are weekend or part-time options better?
Weekend-only courses fit a Monday-to-Friday job but leave a long gap between sessions. A weekend session plus one weekday evening keeps momentum and gives you mid-week time to check live campaigns, which change daily. Ask for exact batch timings before you enrol, including the time zone if you are outside India.
How long should a performance marketing course take?
| Duration | What it can realistically cover |
|---|---|
| 4 to 6 weeks | Platform basics for one or two channels; little time for live campaigns |
| About 3 months | Google, Meta, LinkedIn and ABM, AI content, tracking and reporting, with live campaigns and time to read results |
| 6 to 12 months | Broader digital marketing diplomas, often with more theory and wider scope |
Live campaigns need two to three weeks of data before results mean much. A course shorter than about ten weeks struggles to include a full launch, optimise and report cycle.
NPR Performance Marketing Accelerator
13 weeks, 78 live hours, batches of 12. Google Ads, Meta Ads, LinkedIn Ads and ABM, GA4 and GTM, and AI content generation and strategy, with two live campaigns and a portfolio. Led by Nitin Raghani. Next cohorts November and December 2026.
What weekly workload should you plan for?
For a three-month part-time course, expect these milestones:
| Stage | Focus | Weekly time outside class |
|---|---|---|
| Weeks 1 to 3 | Foundations, business maths, tracking setup | 2 to 3 hours |
| Weeks 4 to 10 | Platform modules with live campaigns running | 3 to 4 hours, including daily campaign checks |
| Weeks 11 to 13 | Reporting, portfolio, certification preparation | 3 to 4 hours |
How do you fit a course around a full-time job?
- Block session times in your calendar for the full duration before you enrol
- Set a rule: watch any missed recording before the next live class
- Schedule a 15-minute daily check on live campaigns
- Tell your manager; some employers sponsor training or offer corporate pricing
- Do not use your employer’s ad accounts or client data for course work without written permission
- Plan around known busy periods such as quarter-end or festive sales
From our agency
Working professionals who already touch marketing budgets at work often learn fastest, because they apply each week’s module to a real problem on Monday. The ones who struggle are usually those who try to catch up on three weeks of recordings at once. In our cohorts, the weekday session exists partly for that reason: it keeps the gap between classes short enough that nobody falls far behind.
Once you know the format works, check what you will actually learn in the syllabus guide and what it will cost in the fees guide.
How is the NPR course scheduled?
The NPR Performance Marketing Accelerator runs for 13 weeks with two live online sessions a week: one on Saturday and one on a weekday, three hours each, for 78 hours in total, covering Google Ads, Meta Ads, LinkedIn Ads and signal-based ABM, analytics, AI content generation and content strategy, agentic AI, and CRM and marketing automation. Every session is recorded on the LMS. There is one in-person session a month at the NPR Design office in Andheri West, Mumbai. Exact batch timings are confirmed when you apply, and corporate pricing is available for employer-sponsored learners.
Which live campaigns does the NPR Design team run?
The team behind the NPR Performance Marketing Accelerator also manages client ad accounts. These are recent results from education, fintech and B2B accounts, the same kinds of campaigns you should expect to see in a practical course.
Education
Punjab Tech University
Google Search and Display for admissions.
20,000+Form fills in 60 days
1.5%Search CTR
Professional education
CIMA UK (India)
Meta campaigns and lead generation aimed at finance professionals and CXOs.
4,000+Leads
5ROAS
4 lakhCXOs reached
Fintech · algo trading
Tradetron
18-month, 360-degree performance mandate plus SEO built on purchase-intent keywords.
25,000+Paid subscriptions
8.5ROAS
12Page-1 keywords in 2 months
See all published work on the NPR Design case studies page.
Frequently asked questions
Does the NPR Design team run live performance campaigns?
Yes. The team that teaches also manages client accounts, including Kaya Training Academy (2,000 leads in 3 months at ₹15–25 cost per lead), Punjab Tech University (20,000+ form fills in 60 days) and Tradetron (25,000+ paid subscriptions at ROAS 8.5).
Can I do a performance marketing course while working full time?
Yes. Choose a part-time live course with recordings and plan for 8 to 10 hours a week, including live sessions, assignments and campaign checks.
Is an online performance marketing course as good as a classroom course?
It can be, if it is live, has small batches and includes feedback on your work. Hybrid courses add occasional in-person sessions for networking and direct review.
How many hours a week does a performance marketing course need?
For a three-month part-time course, expect around 6 hours of live sessions and 2 to 4 hours of practice a week.
What happens if I miss a live session?
On most live courses, including NPR’s, sessions are recorded on an LMS. Watch the recording before the next class so you do not fall behind.
Will my employer pay for a performance marketing course?
Some do, especially if you already work in marketing. Ask the provider about corporate pricing and a GST invoice for reimbursement.
NPR Performance Marketing Accelerator
13 weeks, 78 live hours, batches of 12. Google Ads, Meta Ads, LinkedIn Ads and ABM, GA4 and GTM, and AI content generation and strategy, with two live campaigns and a portfolio. Led by Nitin Raghani. Next cohorts November and December 2026.