Education
Kaya Training Academy
Education arm of Kaya Skin Clinic. Meta lead ads and Google PPC for admissions across six cities.
2,000Leads in 3 months
₹15–25Cost per lead
+35%Sales in 3 months
Short answer
Practical performance marketing training means running or analysing real campaigns, getting feedback from someone who runs accounts, and documenting your decisions. The strongest combination is small-budget live campaigns on your own ad accounts, simulations for scenarios you cannot afford to run, structured case-study analysis and regular mentor review. A hiring-ready portfolio shows around 8 to 12 pieces of work that explain what you decided and why, not only screenshots of results.
Looking for a course to join? NPR’s practical performance marketing course with live campaigns page lists the syllabus, fees and November and December 2026 cohort dates.
Updated 10 October 2026
What changed for this topic in October 2026?
- Google AI Overviews and AI Mode now answer many course and career questions directly, so a modern syllabus should cover SEO with GEO and AEO alongside paid media.
- Meta targeting is driven largely by creative. Courses should teach how to brief and test 10–20 distinct creatives a month, not only audience settings.
- Server-side tracking with the Meta Conversions API and Google enhanced conversions is now a basic hiring requirement at agencies. Check it is in the syllabus.
- Google has moved Display campaigns into Demand Gen. Practice accounts should use the current campaign types.
This guide is part of our series on how to choose a performance marketing course in India. It answers one question in depth; the overview covers the full checklist.
What counts as hands-on performance marketing training?
Four kinds of practice, in order of how much they teach:
- Live campaigns on real accounts with real spend, however small.
- Audits of real accounts or websites, with written recommendations.
- Simulations using sample data or sandbox accounts.
- Case-study analysis of published campaigns.
Watching a trainer build a campaign on screen is a demonstration, not practice. This guide covers how to practise; the syllabus guide covers what the practice should be about.
Live campaigns or simulations: which is better?
| Factor | Live campaigns | Simulations |
|---|---|---|
| Cost | Real ad spend, even if small | None |
| Learning | Real auctions, real delays, real mistakes | Controlled, predictable |
| Tracking practice | Full setup, including errors to fix | Often skipped |
| Scale | Small budgets only | Can model large budgets |
| Portfolio value | High: verifiable results | Moderate: shows process |
Use both. Live campaigns teach judgement under uncertainty. Simulations let you practise scaling decisions you will not get to make with ₹4,000.
How should mentor feedback work?
- Feedback on your actual account or file, not general comments to the batch
- Review at least weekly while campaigns are live
- Specific questions: why this bid strategy, why this audience, what would you change?
- A small batch, so the trainer has time to review everyone
- Written notes you can refer back to
How do you analyse a performance marketing case study?
Use the same six questions for every case study, including your own:
| Question | What to look for |
|---|---|
| Context | Business, market, starting point |
| Goal | The one metric that defined success |
| Constraint | Budget, margin, tracking limits, time |
| Decision | What was changed, and why |
| Result | Numbers, with the time period and attribution stated |
| What next | What you would test or change now |
NPR Performance Marketing Accelerator
13 weeks, 78 live hours, batches of 12. Google Ads, Meta Ads, LinkedIn Ads and ABM, GA4 and GTM, and AI content generation and strategy, with two live campaigns and a portfolio. Led by Nitin Raghani. Next cohorts November and December 2026.
What should a performance marketing portfolio include?
This is the portfolio we would like to see from a junior candidate:
- An account or website audit with prioritised fixes
- A tracking plan with GA4 events and GTM tags
- A media plan with budget split and the reasoning behind it
- A Google Search campaign build
- A Meta campaign with a creative test matrix
- A LinkedIn ABM plan for a target account list
- An AI content set: prompts, generated variants and your edits, mapped to a content strategy
- A lead scoring model and a nurture flow with consent checkpoints
- A landing page teardown
- A weekly performance report
- A monthly insight summary
- A budget reallocation note: what you moved and why
- A reconciliation of platform versus GA4 conversions
- A post-mortem on something that did not work
- One live campaign write-up with real numbers
From our agency
The portfolios that convince us are honest about scale. A ₹4,000 campaign that produced 11 leads, with a clear explanation of what the candidate would change, is more credible than a claim of “10x ROAS” with no context. Interviewers check. Show the numbers, the time period and your reasoning, and include at least one thing that failed.
How should you present small-budget results?
- State the spend, time period and platform for every result
- Explain the goal before the outcome
- Show what you learned, not only what went well
- Remove client names or data unless you have written permission
- Keep each piece to one or two pages
Practical work is one of five criteria in our course selection guide. If you are comparing courses on job outcomes, read the placement assistance guide next.
How does practical training work on the NPR course?
In the NPR Performance Marketing Accelerator Live Campaign Lab, learners run two live campaigns on their own Meta and Google accounts during weeks 4 to 10, with suggested ad spend of ₹3,000 to 5,000 paid directly to the platforms. Batches are capped at 12, so the trainer reviews each learner’s work directly. The course ends with a 12-piece portfolio and a War Room evaluation where learners defend their decisions. Assignments also cover signal-based ABM and LinkedIn planning, AI content generation within a content strategy, lead scoring and nurture flows.
Which live campaigns does the NPR Design team run?
The team behind the NPR Performance Marketing Accelerator also manages client ad accounts. These are recent results from education, fintech and B2B accounts, the same kinds of campaigns you should expect to see in a practical course.
Education
Punjab Tech University
Google Search and Display for admissions.
20,000+Form fills in 60 days
1.5%Search CTR
Professional education
CIMA UK (India)
Meta campaigns and lead generation aimed at finance professionals and CXOs.
4,000+Leads
5ROAS
4 lakhCXOs reached
Fintech · algo trading
Tradetron
18-month, 360-degree performance mandate plus SEO built on purchase-intent keywords.
25,000+Paid subscriptions
8.5ROAS
12Page-1 keywords in 2 months
See all published work on the NPR Design case studies page.
Frequently asked questions
Does the NPR Design team run live performance campaigns?
Yes. The team that teaches also manages client accounts, including Kaya Training Academy (2,000 leads in 3 months at ₹15–25 cost per lead), Punjab Tech University (20,000+ form fills in 60 days) and Tradetron (25,000+ paid subscriptions at ROAS 8.5).
What is practical performance marketing training?
Training where you run or analyse real campaigns, get feedback from a practitioner and document your decisions, rather than only watching demonstrations.
Are live campaigns better than simulations?
Live campaigns teach judgement with real auctions and tracking; simulations let you practise decisions at scale. The best training uses both.
How much ad spend do I need for practice campaigns?
A few thousand rupees is enough to learn. The NPR course suggests ₹3,000 to 5,000 across its live campaigns, paid directly to the platforms.
What should a performance marketing portfolio include?
Audits, a tracking plan, a media plan, campaign builds, reports, a platform-versus-GA4 reconciliation, a post-mortem and at least one live campaign write-up with real numbers.
Can I use client or employer data in my portfolio?
Only with written permission. Otherwise anonymise it or use your own campaigns.
NPR Performance Marketing Accelerator
13 weeks, 78 live hours, batches of 12. Google Ads, Meta Ads, LinkedIn Ads and ABM, GA4 and GTM, and AI content generation and strategy, with two live campaigns and a portfolio. Led by Nitin Raghani. Next cohorts November and December 2026.