A live, practitioner-led program that teaches you how performance marketing actually works inside an agency, not the buttons, the decisions.
Master Google Ads, Meta, LinkedIn Ads, programmatic, AI automation, analytics and SEO/GEO, with tracking and attribution built into every module. Taught from 18 years of agency operation, so you graduate job-ready for both agency-side and client-side roles.
Led byNitin RaghaniFounder & MD, NPR DesignKnow your trainer →
For marketers, agency professionals, freelancers, founders and aspiring performance marketers.
₹999 refundable depositCredited to feeGST invoice
The NPR Performance Marketing Accelerator is a live, hands-on performance marketing course in India for beginners, working professionals and founders. It runs for 13 weeks (78 hours, 2 live sessions a week, Saturday and one weekday) online, with one in-person session a month at the NPR Design office in Andheri West, Mumbai. Across 10 modules you learn Google Ads, Meta Ads, LinkedIn Ads, GA4 and attribution, AI tools, SEO/GEO and CRO, run two live campaigns on your own budget, and prepare for Google Ads, Meta Blueprint and LinkedIn certifications. Batches are capped at 12. Fees start at ₹35,000 with EMI.
Running an ad is easy. Knowing why a campaign isn't working is where performance marketing begins.
But real performance marketers are expected to answer much harder questions.
Ads Manager shows 4× ROAS. The bank account doesn't.
Attribution overlap, discounts and returns never show up in the dashboard.Leads at ₹80. Nobody picks up the phone.
The campaign is optimising for form fills, not qualified leads.Plenty of clicks. No decision-makers.
Targeting and offer aren't filtering for the actual buyer.Installs are cheap. Nobody opens the app twice.
Bidding is set to installs, not in-app events.That's what this program is designed to teach.
NPR has been working in digital marketing and performance-led campaigns since 2008. This program brings that experience into the classroom. Instead of learning platforms in isolation, you'll understand the entire performance ecosystem:
teaches you how to run ads.
teaches you how to grow businesses.
Every account is stuck at one of three stages. The 10 modules are organised around them, so you learn in the order you'll use them on a real account.
Where is this account actually stuck?
Business math, tracking audits and attribution. Before you touch a campaign, you learn to tell whether the problem is the offer, audience, creative, landing page or data.
What do we launch, where, and with how much?
Campaign architecture on Google, Meta, LinkedIn, programmatic and marketplaces, with tracking set up before launch.
Where does the next ₹2 lakh go?
Optimisation, AI automation, reporting and budget decisions. Tested in the Live Campaign Lab and defended in the War Room.
10 seats left for October cohort₹999 refundable depositCredited to your feeGST invoice
Every platform module includes embedded tracking, pixel setup and attribution, taught in context, not in isolation. Each module carries a practical assignment on real accounts.
Performance vs brand marketing, the India digital ecosystem, business math (CAC, LTV, ROAS, MER, AOV), and the tracking infrastructure stack, GTM, pixels, UTMs and attribution models.
From keyword match types and RSAs to PMax asset groups and Google Shopping. Includes conversion tag setup, remarketing lists and Smart Bidding strategy, with QA via Tag Assistant, plus mobile app advertising with Google App campaigns for installs and in-app actions, Firebase conversion tracking and MMP basics (AppsFlyer, Branch).
Full-funnel Meta strategy with creative architecture, Advantage+, and the full Meta Pixel + Conversions API setup via GTM. iOS 14 attribution workarounds, DPA and scaling playbooks.
DSPs, SSPs, RTB and ad exchanges. Google Display Network targeting, a DV360 introduction, display conversion tracking with floodlight tags, and full retargeting architecture.
GA4 full setup via GTM, custom events, UTM governance, multi-touch attribution comparison, a Looker Studio cross-channel dashboard build, and CRO with heatmaps.
Shopify + GTM integration, Amazon Advertising with the Attribution tag, Flipkart and marketplace ads, D2C cohort analysis, and real India D2C case studies with unit economics.
Professional targeting (job title, seniority, company size), all LinkedIn ad formats, Lead Gen Forms with CRM integration, the LinkedIn Insight Tag via GTM, and B2B funnel architecture.
Google Smart Bidding signals, Meta Advantage+ AI, ChatGPT and Claude for ad copy, Canva AI and Midjourney for creative, GA4 predictive audiences, and automated reporting and workflow automation, using AI where it genuinely improves performance, not for its own sake.
Technical SEO, Core Web Vitals, Google Search Console integrated with GA4, and the industry's most current topic: Generative Engine Optimisation, how to appear in ChatGPT, Gemini and Google AI Overviews.
Campaign audit framework, monthly reporting and data storytelling, media planning, proposal writing, capstone presentations, Google & Meta certification prep, and India career-path guidance.
You plan, launch and optimise one live Meta Ads and one live Google Ads lead campaign for your own business, a freelance client or a test offer. Tracking is set up before launch, results are reviewed weekly in class, and final numbers are defended in the War Room. Ad spend is funded by you and paid directly to Meta and Google; it is not part of the course fee. A suggested minimum of ₹3,000–5,000 across both platforms.
Most courses teach tracking as an afterthought. We build measurement into the foundation of every campaign, because that's how real-world performance marketing works.
10 seats left for October cohort₹999 refundable depositCredited to your feeGST invoice
Performance marketing isn't one skill. A D2C store, a lead-gen business and a high-ticket B2B company each need a different funnel, metric set and channel mix. You'll build campaigns for all three.
Revenue-first campaigns built on ROAS, catalog and repeat purchase.
Not the cheapest lead, the lead that converts to revenue.
Longer cycles, pipeline thinking and account-based targeting.
Your final evaluation isn't a multiple-choice examination. You'll work through a realistic performance marketing problem involving:
That's performance marketing.
1-month online agency experience at NPR Design. Learners selected on their War Room performance work on live client accounts with the NPR team for a month, online, after the program.
By the end of the program, you should be able to:
The same program serves people starting a performance career and leaders sharpening how they buy and judge media. Salary ranges below are indicative India market figures, not a guarantee.
Job-ready for agency-side and client-side roles, with a portfolio and certification prep for interviews.
Judge agencies, dashboards and spend with confidence.
You'll work hands-on with the platforms and tools agencies actually run, not a slide about them.
2 sessions a week, one on Saturday and one on a weekday, 3 hours each, 78 instructional hours end to end.
The playbooks in this course come from real campaigns we run. A few of our own results:
Screenshots from live NPR client accounts. Client-sensitive figures are masked.
10 seats left for October cohort₹999 refundable depositCredited to your feeGST invoice
Beyond our own work, you'll break down landmark Indian campaigns for their architecture, tracking setup and the lesson you can replicate. These are public brand case studies used as teaching material, not NPR clients.
Strategy: High-intent Google Search, UGC-led Meta, and email flows for repeat purchase, with GA4 cohorts identifying which first product drives the highest-LTV customer.
Lesson: A 6.7× LTV:CAC comes from retention, not acquisition spend.
Strategy: Three-layer Meta funnel, UGC Reels cold, carousels warm, DPA for cart abandoners, with CAPI lifting event match quality from 5.2 to 7.8.
Lesson: Match ad format to funnel stage.
Strategy: PMax for discovery, Meta for retargeting, Amazon DSP for cross-sell; 47 GTM tags recovering 22% of lost conversions.
Lesson: Multi-channel attribution enables intelligent budget reallocation.
Strategy: SKAGs with tightly matched keywords, RSAs and dedicated landing pages; separate purchase-intent vs appointment-intent funnels.
Lesson: QS 9–10 cuts CPC 30–50%.
Strategy: UAC and Meta app-install ads to Tier 2/3 users, vernacular creative outperforming English 2.4×, bidding to in-app purchase events.
Lesson: Optimise toward downstream events, not installs.
Strategy: Google Shopping, Meta dynamic ads, programmatic and its own Advantage+ retail media network; Big Billion Days built on wishlist/cart retargeting and push.
Lesson: Google + Meta + RMN cuts total CAC 25–35%.
Strategy: Geo-fenced to each dark store's 2–4km radius, ad copy inserting neighbourhood names to cut CPA 35% vs city-level.
Lesson: For hyperlocal, geographic precision beats creative.
Strategy: Hyper-localised regional-language creative, app campaigns optimised to first order, and reactivation campaigns for lapsed users.
Lesson: Reactivation beats acquisition for app services.
Strategy: Performance Max on first-party data plus a content flywheel (Nykaa TV, blog, community) feeding retargeting and festive bursts.
Lesson: Organic content reduces paid CPA over time.
Strategy: LinkedIn Sponsored Content + pre-qualifying Lead Gen Forms, Meta for volume, Google for conversion on high-intent queries.
Lesson: Blend channels, LinkedIn qualifies, Meta scales, Google closes.
Strategy: Free YouTube lectures build top-of-funnel; YouTube ads retarget viewers with paid upsells at a fraction of cold-acquisition cost.
Lesson: Organic content + retargeting is the highest-ROI edtech model.
Strategy: Dropped IPL/celebrity spend for performance-only Google, Meta and WhatsApp nurture, using attribution to reallocate wasted budget.
Lesson: Cutting spend while holding enrolments needs better attribution.
What happened: Real product-market fit, but brand-first, measurement-last spend nearly 3× all rivals combined collapsed when funding dried up.
Lesson: ₹1 of attributable spend outlasts ₹10 of unmeasured spectacle.
Throughout the program you'll build practical assignments around:
Perfect for interviews, freelance pitches and internal career progression.
Want to enter performance marketing with practical skills rather than only certifications.
Already working in marketing but want deeper paid-media and analytics expertise.
Move from execution to campaign strategy and optimisation.
Expand beyond organic content into measurable performance campaigns.
Learn how to confidently manage and report advertising campaigns.
Understand how your acquisition engine works before allocating larger advertising budgets.
Improve your ability to evaluate agencies, teams, dashboards and campaign decisions.
Performance marketing requires experimentation, analysis and decision-making. That's exactly what we'll practice.
NPR Design was founded in 2008. That's 18 years of agency operation, live budgets, real clients, wins and mistakes, poured into every session. You don't practise on toy accounts in isolation. This is Agency Founder training: hands-on, on-the-project learning the way the agency actually works, so you walk out job-ready for both agency-side and client-side roles.
Nitin is a performance marketing and lead-generation expert and a digital marketing trainer who has trained and mentored 21,000+ marketers. He founded NPR Design in 2008 and still leads it, which means you're taught by the person who actually builds and runs the agency's playbooks, on real, live campaign problems.
Real voices from people we've trained and worked with. Tap any video to play.
WhatsApp and LinkedIn messages from past trainees, shared with permission.
From WeBind and IIDE classrooms to NPCI boardrooms, co-working startup series and hands-on lead-gen labs.
10 seats left for October cohort₹999 refundable depositCredited to your feeGST invoice
Certification should mean more than attendance. Participants completing the program and required practical evaluations receive the NPR Performance Marketing Certification, and Week 13 includes dedicated Google Ads, Meta Blueprint and LinkedIn Marketing exam preparation. The focus remains simple:
Can you actually think and operate like a performance marketer?
10 seats left for October cohort₹999 refundable depositCredited to your feeGST invoice
Participants receive templates including:
Most courses are run by training companies. This one is run by a working agency, taught by its founder, to a batch small enough that every learner gets feedback.
Check these eight things before you pay for any performance marketing course or programme, whether online or classroom, self-paced or instructor-led.
Still unsure? Email agency.growth@nprdesign.com and we reply within 4 hours.
Learn the strategy, platforms, tracking, creative thinking, analytics and optimisation skills required to operate as a performance marketer.
Share your goal and background. About 2 minutes.
15 minutes with the NPR team to check fit. You get the full curriculum, dates and fees.
Pay the ₹999 refundable seat deposit. It's credited to your course fee, with a GST invoice.
Limited seats may be maintained to ensure sufficient interaction and feedback.