A live, practitioner-led program that teaches you how performance marketing actually works inside an agency, not the buttons, the decisions.
Master Google Ads, Meta, LinkedIn Ads, programmatic, AI automation, analytics and SEO/GEO, with tracking and attribution built into every module. Taught from 18 years of agency operation, so you graduate job-ready for both agency-side and client-side roles.
Led byNitin RaghaniFounder & MD, NPR DesignKnow your trainer →
For marketers, agency professionals, freelancers, founders and aspiring performance marketers.
₹999 refundable depositCredited to feeGST invoice
The NPR Performance Marketing Accelerator is a live, hands-on performance marketing course in India, online with a monthly Mumbai session, for beginners, working professionals and founders. It runs for 13 weeks (78 hours, 2 live sessions a week, Saturday and one weekday) online, with one in-person session a month at the NPR Design office in Andheri West, Mumbai. Across 10 modules you learn Google Ads, Meta Ads, LinkedIn Ads, GA4 and attribution, AI tools, SEO/GEO and CRO, run two live campaigns on your own budget, and prepare for Google Ads, Meta Blueprint and LinkedIn certifications. Batches are capped at 12. Fees start at ₹35,000 with EMI. If you are comparing the best performance marketing courses in India, this page lists the syllabus, fees, schedule, certification and placement terms in one place.
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I attended one of Nitin's complimentary webinars on a lark. When I applied his teachings on my Instagram profile, I could see a difference in the response it evoked. Enthused by the result I enrolled for his LinkedIn webinar. It was extremely informative and made me realise that I knew very little about this platform. I now feel equipped to explore this LinkedIn Universe. Thank you, Nitin, and I now recommend your webinars to all who want to learn to use this platform correctly.
Nitin Sir is one of those rare employers who also naturally serve as Mentors. He exhibits strong interpersonal skills and is empathetic. His strengths are his exceptional skills in his area of expertise i.e. Website Management, Internet Marketing and Social Media Management. His optimistic attitude and respectful behavior makes him nothing less than inspiring.
Nitin is one of the most creative persons I have worked with. His out of the box ideas is an asset to any Startup. He is very passionate about his work, honest and maintains high professional ethics. Highly Recommended for Graphic Designing.
Running an ad is easy. Knowing why a campaign isn't working is where performance marketing begins.
But real performance marketers are expected to answer much harder questions.
Ads Manager shows 4× ROAS. The bank account doesn't.
Attribution overlap, discounts and returns never show up in the dashboard.Leads at ₹80. Nobody picks up the phone.
The campaign is optimising for form fills, not qualified leads.Plenty of clicks. No decision-makers.
Targeting and offer aren't filtering for the actual buyer.Installs are cheap. Nobody opens the app twice.
Bidding is set to installs, not in-app events.That's what this program is designed to teach.
NPR has been working in digital marketing and performance-led campaigns since 2008. This program brings that experience into the classroom. Instead of learning platforms in isolation, you'll understand the entire performance ecosystem:
teaches you how to run ads.
teaches you how to grow businesses.
Every account is stuck at one of three stages. The 10 modules are organised around them, so you learn in the order you'll use them on a real account.
Where is this account actually stuck?
Business math, tracking audits and attribution. Before you touch a campaign, you learn to tell whether the problem is the offer, audience, creative, landing page or data.
What do we launch, where, and with how much?
Campaign architecture on Google, Meta, LinkedIn, programmatic and marketplaces, with tracking set up before launch.
Where does the next ₹2 lakh go?
Optimisation, AI automation, reporting and budget decisions. Tested in the Live Campaign Lab and defended in the War Room.
10 seats left for November cohort₹999 refundable depositCredited to your feeGST invoice
Every platform module includes embedded tracking, pixel setup and attribution, taught in context, not in isolation. Each module carries a practical assignment on real accounts.
Performance vs brand marketing, the India digital ecosystem, business math (CAC, LTV, ROAS, MER, AOV), and the tracking infrastructure stack, GTM, pixels, UTMs and attribution models.
From keyword match types and RSAs to PMax asset groups and Google Shopping. Includes conversion tag setup, remarketing lists and Smart Bidding strategy, with QA via Tag Assistant, AI Max for Search, Demand Gen, Performance Max for lead generation, enhanced conversions and offline conversion import, plus mobile app advertising with Google App campaigns for installs and in-app actions, Firebase conversion tracking and MMP basics (AppsFlyer, Branch).
Full-funnel Meta strategy with creative architecture, Advantage+, and the full Meta Pixel + Conversions API setup via GTM. iOS 14 attribution workarounds, DPA and scaling playbooks. Meta for B2B lead forms, Advantage+ with AI creative, creative as targeting, Click-to-WhatsApp ads, and conversational marketing with WhatsApp AI agents, speed-to-lead and sales handoff.
DSPs, SSPs, RTB and ad exchanges. Google Display Network targeting, a DV360 introduction, display conversion tracking with floodlight tags, and full retargeting architecture.
GA4 full setup via GTM, custom events, UTM governance, multi-touch attribution comparison, a Looker Studio cross-channel dashboard build, CRO with heatmaps, tracking AI referral traffic, funnel exploration, pipeline metrics, and an introduction to incrementality and marketing mix modelling.
Shopify + GTM integration, Amazon Advertising with the Attribution tag, Flipkart and marketplace ads, D2C cohort analysis and unit economics.
The 2026 B2B buying journey (buying committees, dark social, AI-led research), ICP scoring, buyer personas and DMU mapping, and signal-based ABM: 1:1, 1:few and 1:many models, intent signals, website visitor identification, job change, hiring and funding triggers, and AI-led account enrichment. LinkedIn Campaign Manager, matched audiences from your ABM list, Thought Leader Ads, BrandLink, conversation ads and Lead Gen Forms, the Insight Tag and Conversions API with CRM sync, employee advocacy, B2B content and the event marketing playbook, and cost per SQL, company engagement and pipeline attribution.
Google Smart Bidding signals, Meta Advantage+ AI, ChatGPT and Claude for ad copy, Canva AI and Midjourney for creative, GA4 predictive audiences, and automated reporting and workflow automation, using AI where it genuinely improves performance, not for its own sake. AI content generation and content strategy, content journey mapping by funnel stage and buying committee role, and agentic AI workflows for account research, enrichment, lead qualification and reporting, with governance and data safety. CRM fundamentals and lifecycle stages, lead scoring from MQL to SQL to pipeline, nurture flows, consent capture, first-party data and what the DPDP Act means for marketing teams.
Technical SEO, Core Web Vitals, Google Search Console integrated with GA4, and the industry's most current topic: Generative and Answer Engine Optimisation, how to appear in ChatGPT, Gemini, Perplexity and Google AI Overviews, including an audit of how your brand appears in AI answers.
Campaign audit framework, monthly reporting and data storytelling, media planning, proposal writing, capstone presentations, Google & Meta certification prep, and India career-path guidance.
You plan, launch and optimise one live Meta Ads and one live Google Ads lead campaign for your own business, a freelance client or a test offer. Tracking is set up before launch, results are reviewed weekly in class, and final numbers are defended in the War Room. Ad spend is funded by you and paid directly to Meta and Google; it is not part of the course fee. A suggested minimum of ₹3,000–5,000 across both platforms.
Most courses teach tracking as an afterthought. We build measurement into the foundation of every campaign, because that's how real-world performance marketing works.
10 seats left for November cohort₹999 refundable depositCredited to your feeGST invoice
Performance marketing isn't one skill. A D2C store, a lead-gen business and a high-ticket B2B company each need a different funnel, metric set and channel mix. You'll build campaigns for all three.
Revenue-first campaigns built on ROAS, catalog and repeat purchase.
Not the cheapest lead, the lead that converts to revenue.
Longer cycles, pipeline thinking and account-based targeting.
Your final evaluation isn't a multiple-choice examination. You'll work through a realistic performance marketing problem involving:
That's performance marketing.
1-month online agency experience at NPR Design. Learners selected on their War Room performance work on live client accounts with the NPR team for a month, online, after the program.
You'll work hands-on with the platforms and tools agencies actually run, not a slide about them.
By the end of the program, you should be able to:
The same program serves people starting a performance career and leaders sharpening how they buy and judge media. Salary ranges below are indicative India market figures, not a guarantee.
Job-ready for agency-side and client-side roles, with a portfolio and certification prep for interviews.
Judge agencies, dashboards and spend with confidence.
Throughout the program you'll build practical assignments around:
Perfect for interviews, freelance pitches and internal career progression.
Want to enter performance marketing with practical skills rather than only certifications.
Already working in marketing but want deeper paid-media and analytics expertise.
Move from execution to campaign strategy and optimisation.
Expand beyond organic content into measurable performance campaigns.
Learn how to confidently manage and report advertising campaigns.
Understand how your acquisition engine works before allocating larger advertising budgets.
Improve your ability to evaluate agencies, teams, dashboards and campaign decisions.
Performance marketing requires experimentation, analysis and decision-making. That's exactly what we'll practice.
NPR Design was founded in 2008. That's 18 years of agency operation, live budgets, real clients, wins and mistakes, poured into every session. You don't practise on toy accounts in isolation. This is Agency Founder training: hands-on, on-the-project learning the way the agency actually works, so you walk out job-ready for both agency-side and client-side roles.
Nitin is a performance marketing and lead-generation expert and a digital marketing trainer who has trained and mentored 21,000+ marketers. He founded NPR Design in 2008 and still leads it, which means you're taught by the person who actually builds and runs the agency's playbooks, on real, live campaign problems.
Real voices from people we've trained and worked with. Tap any video to play.
LinkedIn recommendations from trainees, clients and colleagues.
I attended Nitin’s course on LinkedIn for Professionals. His thought process and approach to the topic was very unique. Unlike anyone who uses a lot of push marketing strategies, Nitin showed us how a pull marketing approach for a dentist can be used for our benefit and make us look all the more professional.
He focused on all things that make the difference for a qualified professional and laid emphasis on the small details that will give you a lot of visibility and credibility.
A course that I would surely recommend to professionals wanting to use LinkedIn for achieving their goals.
Nitin Sir is one of the best teachers i have ever met..never felt a student teacher relationship with him, he always thought me as a friend and gave indepth knowledge of the subject with live example..Hatts off sir!!🙌🏻
Training with Mr. Nitin was a wonderful experience and he is good Trainer himself. His training is well structured and informative as well. All the information and content been taught in a course is very well explained. Mr. Nitin is totally equipped with complete knowledge in his expertise field and he delivers the training with accuracy and proficiency. Mr. Nitin himself and his company is highly recommended for the social media marketing training. A humble and enthusiastic person by nature, who loves to experiment.
Nitin is an enterprising, enthusiastic and ebullient young man. He is always searching for new opportunities.Given time, he will be the best.
Nitin is one person I know who is extremely passionate about anything digital. He is well updated on the industry, very creative and always ready with exceptional ideas. Nitin is very passionate about his work and that's what keeps NPR Design alive and kicking! His work speaks for himself! Young, brilliant, a great person to work with and a fabulous friend to have!!
Nitin has a zest for what he does. Recommend for anyone who is looking out for a trustworthy and presentable businessman with a professional attitude.
Rhombus has had the chance to outsource two of its design projects to NPR designs and have found the work to be very good and excellent value for money spent. The fringe benefits you get to work with Nitin and his team is - a pleasant team who are ethical, punctual and accommodating of your ideas.
From WeBind and IIDE classrooms to NPCI boardrooms, co-working startup series and hands-on lead-gen labs.
10 seats left for November cohort₹999 refundable depositCredited to your feeGST invoice
10 seats left for November cohort₹999 refundable depositCredited to your feeGST invoice
2 sessions a week, one on Saturday and one on a weekday, 3 hours each, 78 instructional hours end to end.
Certification should mean more than attendance. Participants completing the program and required practical evaluations receive the NPR Performance Marketing Certification, and Week 13 includes dedicated Google Ads, Meta Blueprint and LinkedIn Marketing exam preparation. The focus remains simple:
Can you actually think and operate like a performance marketer?
Participants receive templates including:
Most courses are run by training companies. This one is run by a working agency, taught by its founder, to a batch small enough that every learner gets feedback.
Check these eight things before you pay for any performance marketing course or programme, whether online or classroom, self-paced or instructor-led.
Still unsure? Email agency.growth@nprdesign.com and we reply within 4 hours.
Learn the strategy, platforms, tracking, creative thinking, analytics and optimisation skills required to operate as a performance marketer.
Share your goal and background. About 2 minutes.
15 minutes with the NPR team to check fit. You get the full curriculum, dates and fees.
Pay the ₹999 refundable seat deposit. It's credited to your course fee, with a GST invoice.
Limited seats may be maintained to ensure sufficient interaction and feedback.