Case studies are the best evidence you have when choosing a digital marketing expert, if they name the client, the channel, the period and a business number. These are NPR Design campaigns grouped by goal, with notes on what made each work.
Successful digital campaigns in Mumbai and India share three traits: one clear business metric (leads, cost per lead, sales or organic sessions), channels run together rather than in silos, and changes made from weekly data. Examples include Impetus cutting cost per lead from ₹1,006 to ₹82 in six months, Tradetron reaching position 1 for algo trading terms with 393K monthly organic sessions, and Trupp & Fest generating 600+ event leads a year.
Before comparing results, check each case study for five things: a named client, the channels used, the time period, the spend or budget, and a business metric. If any are missing, ask for them. The case studies below are listed with all five where the client has allowed us to publish them. Full detail, including creative and dashboards, is on each linked page.
| Client | Channels | Result |
|---|---|---|
| Impetus | Meta, LinkedIn, Google Ads | 22 leads a month at ₹1,006 CPL to 322 leads at ₹82 CPL over six months; 790 MSME loan leads in total |
| Trupp & Fest | Google Search, Meta reels, LinkedIn | 600+ corporate and wedding event leads and messages a year |
| Reeti Reevaj | Meta reels, Google Search, SEO | 360+ wedding planning leads a year |
What made them work: each ran search and social as one pipeline. Search captured people already looking; reels created demand among people who were not. Impetus's cost per lead fell as targeting and forms were tightened month by month. See event lead generation in India.
| Client | Focus | Result |
|---|---|---|
| Tradetron | Fintech SEO, India and USA | Position 1 for algo trading keywords; 393K monthly organic sessions; CTR from 1.8% to 5% |
| The Label Gaia | SEO, GEO, AEO and performance | ~50,000 visits in six months; 30+ non-brand hemp terms in the top 10; 100+ sales a month |
| Updapt | SEO and performance for ESG software | Growth in organic demand and category rankings |
For how AI search visibility is built, see what answer engine optimisation is.
| Client | Scope | Result |
|---|---|---|
| Yo Indulge | Brand, packaging, Shopify, performance, social | ₹75,000 media (Jan–Aug 2026) against ₹3,00,000+ in sales; 326.6K Instagram views |
| Maaya Fine Jewels | Google, Meta, email | 10.34% Google CTR on diamond keywords |
More on this category in the D2C agency guide.
| Client | Channels | Result |
|---|---|---|
| GoodEnough Energy | Google, LinkedIn, Meta | 4.9M annual impressions; ₹10.85 CPC; 7.9% search CTR |
| Lumina Display Systems | Google Search, Meta | 64 WhatsApp enquiries a month from Maharashtra buyers at ₹15.99 average CPC |
| Masori Therapeutics | LinkedIn, Google, YouTube | 5.5M annual paid impressions; 13.2K clicks; CPC as low as $0.31 |
See B2B lead generation in India.
| Client | Channels | Result |
|---|---|---|
| Restore Dental | Organic social, Meta, Google Ads | 40× growth in branded searches; +192.7% location lookups |
Healthcare marketing has its own rules; see healthcare digital marketing in India.
These campaigns were led by the NPR Design team under Nitin Raghani. The same methods are taught with live campaigns in the Performance Marketing Accelerator.
Founder and MD of NPR Design (est. 2008), Andheri West, Mumbai. Performance marketing and lead generation practitioner who has trained and mentored 21,000+ marketers since 2015, with ₹100 Cr+ in media managed across performance campaigns.
A credible case study names the client, states the channels, gives the start and end dates, shows the spend and reports a business outcome such as leads, cost per lead, sales or organic sessions. It should also explain what was changed. Ask for dashboard screenshots and a reference call to confirm.
It depends heavily on category. In NPR Design's work, Impetus reached ₹82 per MSME loan lead and Lumina Display Systems averaged ₹15.99 CPC on B2B enquiries. Judge cost per lead against your lead-to-customer rate and customer value, not against another industry.
Yes, when the site is technically sound and content is published consistently. Tradetron reached position 1 for algo trading terms across India and the USA, and The Label Gaia reached ~50,000 website visits in six months with 30+ non-brand terms in the top 10.
Yes. Yo Indulge, a D2C chocolate brand, spent ₹75,000 on media between January and August 2026 against ₹3,00,000+ in sales. Budgets under ₹1 lakh a month work best on one or two channels with tight targeting.
All case studies are on the NPR Design case studies page, grouped by category, with the channels used and the numbers achieved.
