Knowledge Base · Help Center

Answers, minus the runaround.

Everything about our services, pricing, results and process, in plain language. Search below, or ask the assistant anything and it'll point you to the right place.

Most asked
No matching answers

Nothing matched that search. Ask the assistant directly, it understands full questions and can set up a proposal.

01

Getting started

How an engagement begins, from first hello to your first weekly report.

How do I start working with NPR Design?
Four steps: 1) tell us your goal, 2) we run a free audit of your current setup, 3) you get a custom proposal with the plan and the opportunity, and 4) once you're happy, we onboard and weekly reporting begins. The fastest start is a free proposal request, or leave your details with the assistant and we'll reach out.
Is the first audit really free?
Yes. Every engagement opens with a free audit and a custom proposal, so you see the plan and the opportunity before you commit anything. No templates, no generic pitch.
How quickly can we begin?
As fast as you need, many brands go from first call to kickoff within a week. Tell us your preferred start (ASAP, within a month, or just exploring) and we'll pace onboarding around it.
Do you work with brands outside India?
Yes. We're based in Mumbai but work with clients across India and internationally, including the USA, UK, UAE/GCC and Australia. Case studies include work in New Jersey (Maaya Fine Jewels) and B2B pipelines for global finance bodies.
02

Services

Twelve specialisms, each one obsessively refined.

What does performance marketing cover?
Paid search and paid social across Google and Meta, built for measurable ROAS, we average 8.4×. That includes account structure, creative testing, budget pacing, tracking and weekly optimisation. See Performance Marketing, or run our free Ad Account Health Scorer to spot budget leaks first.
What is Meta’s GEM algorithm and does it change how you run Meta ads?
GEM (Generative Ads Recommendation Model) is Meta’s largest ads AI model. It teaches the models that rank ads on Facebook and Instagram, and Meta reports +18.9% conversions and +12% CTR from it across its ad surfaces (Oct 2026). We set accounts up for it with the Conversions API, high creative volume, broad placements and consolidated ad sets. Full explainer: Meta GEM algorithm explained.
Do you handle social media and content?
Yes, Social Media Management covers content, community and paid social, while AI Content Creation produces statics, carousels, reels and UGC at scale, all human-reviewed. We also run influencer and UGC campaigns.
Can you build or rebuild our website?
Yes. Website Development is conversion-first design and build, with structured data and Core Web Vitals handled by default so the site helps SEO rather than hurting it.
Do you do video, photo and animation?
We produce photo and video (shoots and post) and 2D + 3D animation, explainers, product renders and motion graphics, often feeding always-on social and performance creative.
Do you shoot reels and short-form video?
Yes, reel shoots are a core part of what we do. We plan, shoot and edit vertical short-form video, hook-led reels, UGC and product clips, then run them as always-on social media content and performance creative. It ties directly into our Photo + Video Production and AI Content work, so you get volume without losing craft.
Can you help with product packaging?
Yes. Packaging design sits alongside our creative and D2C work, so the unboxing matches your brand across the shelf, the reel and the product page. It pairs naturally with D2C + Ecommerce, product shoots and social content. Tell us your product and we'll scope the packaging with the rest of your launch.
03

Pricing & how we bill

Scoped retainers, not fixed packages. Indicative bands below, every quote follows a free audit.

How much does NPR Design cost?
We work in scoped monthly retainers priced to your goals, competition and channels, no fixed packages. As an indicative guide (excluding media spend and GST): performance retainers ₹40,000–₹3,00,000/mo, SEO + GEO ₹25,000–₹3,50,000/mo depending on scope, D2C ₹40,000–₹6,00,000+/mo. Every engagement starts with a free audit and a custom proposal, so you see the exact number before you commit.
What billing models do you offer?
Three: a flat monthly retainer, a percentage of ad spend (typically ~8–15%), or a CPA/per-qualified-lead model. We'll recommend the one that fits your spend level and goals, and explain when each is the wrong fit.
Is media spend included in the fee?
No, retainer fees are for management and creative; your ad budget (media spend) is separate and paid to the platforms. You own the ad accounts, so the spend and the data stay yours.
Are there contracts or lock-ins?
No lock-in, ever. You own everything, ad accounts, code and content. Engagements are scoped monthly and you can find full pricing detail in our guides on performance pricing and SEO/GEO/AEO pricing.
04

Results & case studies

Real brands, real numbers. A snapshot of what the work has delivered.

What results has NPR Design delivered?
Across 750+ brands we've managed ₹100Cr+ in media at an average 8.4× ROAS. Highlights: Tradetron ranked Position 1 for algo trading (29K searches/mo); The Club Mumbai grew traffic 428% in 8 months; Maaya Fine Jewels hit a 10.34% Google CTR on diamond keywords; and CIMA Global gets 1,700+ C-suite leads a year. See all case studies.
Do you have proof in B2B / SaaS?
Yes, Updapt grew traffic 59× and ranked #3 for "ESG Platform"; Lumina Display generated 1,000+ B2B leads in 12 months; and Impetus cut cost per lead from ₹1,006 to ₹82 while scaling from 22 to 322 leads/month.
Any D2C / ecommerce examples?
The Label Gaia (hemp fashion) did ~50,000 website visits in six months, tripled organic visibility and drove 100+ sales a month at ₹500–800 cost per sale, plus 200+ corporate gifting leads.
Can I see a case study close to my industry?
Very likely, our work spans fintech, SaaS, pharma, jewellery, hospitality, energy, fashion and finance education. Browse the full set on the work page, or ask the assistant and it'll point you to the closest match.
05

Free tools

Four free diagnostics you can run right now, each with an optional deep scan.

What is the E-E-A-T Audit Tool?
A free E-E-A-T health snapshot for any URL, an overall score out of 100, pillar scores (Experience, Expertise, Authoritativeness, Trustworthiness) and your top 3 gaps. A detailed 42+ check scan with evidence and prioritised fixes is ₹399 per URL. Try it free.
What does the AI Answer Share Checker do?
It estimates whether ChatGPT, Gemini and Perplexity are set up to recommend your brand for its category. The free check runs 3 prompts with a per-engine readiness score; the ₹499 deep scan runs 50 prompts and ranks your answer share against a named competitor set. Run it free.
What is the Ad Account Health Scorer?
Paste or upload a Google, Meta or LinkedIn Ads export and get a 0–100 leak score across Tracking, Waste, Creative fatigue and Structure, plus your top 3 leaks with estimated spend impact. It runs entirely in your browser, no account access needed. Score your account.
Is there a Schema / structured-data generator?
Yes, the Schema Generator produces valid schema.org JSON-LD for LocalBusiness, Organization, Service, FAQ or Product, with tax ID and address formats prefilled for your country. The free tier generates one block with no email required.
06

Process & reporting

How we communicate, what you'll see each week, and who owns what.

How does NPR Design report progress?
You get reports every single week covering CPL, ROAS, rankings and engagement, the numbers that actually move the account, not vanity metrics. You also get a 4-hour response SLA and direct Slack access to your strategist.
Who owns the ad accounts and content?
You do, always. Ad accounts, website code and content all belong to you. No lock-in and nothing held hostage if you ever leave.
Who actually runs the work, AI or people?
Both, deliberately. We're AI-augmented and human-led: AI automates and manages the repetitive heavy lifting, while experienced people make the creative and strategic calls, as we have since 2008. The magicians who pitch you are the ones who run your account.
How is SEO work structured?
SEO runs in sprints, typically 25–35 keywords per sprint on 90-day ranking cycles, covering Local, Brand, B2B, App Store and Ecommerce SEO, with GEO built in. It's measurable and reviewed continuously, not a black box.
07

SEO, GEO & AEO explained

Getting found on Google is only half of it now, here's what the acronyms mean.

What's the difference between SEO, GEO and AEO?
SEO gets you ranking in classic Google results. GEO (Generative Engine Optimisation) gets your brand cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews. AEO (Answer Engine Optimisation) wins featured/answer boxes with answer-first content. Full breakdown in our GEO vs AEO vs SEO guide.
Do you offer AEO and GEO as a standalone service?
Yes. We're an AEO and GEO agency in Mumbai working with brands across India. The service covers an AI visibility audit, entity and knowledge graph work, schema, answer-first content, AI citation building, and featured snippet, People Also Ask and voice optimisation, run in 90-day sprints. Every engagement starts with a free AI visibility audit.
How do you measure AEO and GEO results?
We track a fixed set of buyer prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews and report share of answer (how often your brand is mentioned or cited), the sources cited, featured snippet and People Also Ask wins, and the traffic and leads they drive. Schema and entity fixes are usually live within 30 days; snippet movement shows in 60 to 90 days.
Do you optimise for ChatGPT and Perplexity?
Yes, GEO is built into every SEO engagement. We use structured data, clear entities and question-shaped content so your brand is cited across ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings. Check your readiness free with the AI Answer Share Checker.
Why does GEO matter now?
Buyers increasingly ask an AI before they click a link or talk to sales. If your brand isn't in the AI's answer, you're invisible at the exact moment of research, even if you rank on page one of Google. Our AEO explainer and SEO/GEO/AEO services guide go deeper.
What is social media SEO, GEO and AEO?
It's optimising your social profiles and posts so they are found in Instagram, YouTube and Google search (SEO), by people nearby (GEO), and inside AI answers from ChatGPT and Gemini (AEO). Instagram now uses AI to describe images and generate search titles for posts, and public professional posts are indexable by Google, so clear visuals, keyword-led captions and alt text matter. Full guide: What is social media SEO, GEO and AEO?
How do founders and CXOs build a personal brand?
Define a clear positioning, write an honest founder story, fix your LinkedIn profile and personal website, publish on two topics on a fixed weekly rhythm, add research-led founder video shoots, and earn third-party proof such as podcasts and press. Measure inbound opportunities, not just likes. We run this end to end through personal branding and founder reels. Full guide: Founder branding and personal branding guide
What is E-E-A-T and does it affect AI answers?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is how Google, and increasingly AI engines, judge whether to trust and surface your content. It's especially strict for YMYL (money/health) topics. Get a free snapshot with our E-E-A-T Audit Tool.
09

Performance Marketing Course

Fees, schedule, format, practical work, certification and enrolment for the NPR Performance Marketing Accelerator.

Which is the best performance marketing course in India?
Compare courses on live teaching, real campaigns with real ad spend, tracking and attribution coverage, who teaches, batch size and total cost including ad spend. The NPR Performance Marketing Accelerator is a live 13-week, 78-hour course taught by Nitin Raghani, with two live campaigns, a 12-piece portfolio, batches capped at 12 and fees from ₹35,000. See the performance marketing course in India page.
Can I take the course online from outside Mumbai?
Yes. Classes are live online twice a week (Saturday and one weekday, 3 hours each) and recorded. Learners anywhere in India can join, and Mumbai learners can also attend the monthly in-person session in Andheri West.
How do I become a performance marketer?
Learn business math and KPIs, then Google Ads and Meta Ads, then tracking with GA4 and GTM. Run real campaigns on a small budget and build a portfolio of audits and results. The Accelerator follows this order across 10 modules and ends with Google, Meta and LinkedIn certification prep. Read how to start a performance marketing career.
What is the NPR Performance Marketing Accelerator?
A live, hands-on performance marketing course in India, taught by NPR Design founder Nitin Raghani. 10 modules over 13 weeks (78 live hours) covering Google Ads, Meta Ads, LinkedIn Ads, programmatic, GA4 and attribution, e-commerce/D2C, AI tools, SEO/GEO and client reporting. See the course page.
What are the course fees and duration?
13 weeks, 78 live hours. Fees start from ₹35,000, with EMI and corporate pricing on request. A ₹999 refundable seat deposit holds your seat and is credited to the fee (GST invoice provided). Ad spend for live campaigns (suggested ₹3,000–5,000) is paid by you directly to Meta and Google.
What is the class schedule? Is there a weekend batch?
2 live sessions a week, one on Saturday and one on a weekday, 3 hours each. All sessions are recorded on the LMS. Plus one in-person session a month at the NPR office in Andheri West, Mumbai, with Nitin, which makes the course hybrid.
When does the next cohort start and how many seats are left?
The next cohorts start in November and December 2026. Batches are capped at 12 learners; 10 seats are left for the November cohort.
Is it suitable for beginners and working professionals?
Yes. No prior performance marketing experience is needed, and the Saturday + weekday schedule with recordings is built for working professionals, students, freelancers and founders.
What certification and practical work is included?
You run one live Meta and one live Google campaign in the Live Campaign Lab (weeks 4–10), build a 12-piece portfolio and finish with the Performance Marketing War Room evaluation. You earn the NPR Performance Marketing Certification, with Google Ads, Meta Blueprint and LinkedIn Marketing exam prep in week 13.
Is there an internship or placement support?
Learners selected on their War Room performance get a 1-month online agency experience at NPR Design, working on live client accounts. There is no job guarantee.
How do I enroll in the course?
Three steps: apply on the course page (about 2 minutes), take a free 15-minute counselling call with the NPR team, then reserve your seat with the ₹999 refundable deposit.
Is the course online, offline or hybrid?
Hybrid. Core teaching is live online, on Saturday plus one weekday, and recorded on the LMS. Once a month there is an in-person session with Nitin at the NPR office in Andheri West, Mumbai. Learners outside Mumbai can follow the full programme online. Compare formats in online vs offline courses.
Do I run real campaigns with real ad spend?
Yes. In the Live Campaign Lab (weeks 4–10) you run one Meta and one Google campaign on your own budget, suggested ₹3,000–5,000 paid directly to the platforms. Campaigns are reviewed in class and form the core of your portfolio. More in practical training.
Who teaches the course and how big are batches?
Founder Nitin Raghani teaches every cohort. He has 18 years in marketing, has trained 21,000+ marketers and still runs client accounts at the agency. Batches are capped at 12 learners.
What are the payment, EMI and refund terms?
Fees start at ₹35,000, with EMI and corporate pricing. The ₹999 seat deposit is credited to your fee and refunded in full if you decide not to join before the cohort starts. A GST invoice is provided. See the course fees guide.
Which performance marketing certifications do employers recognise?
Google Ads and Google Analytics certifications (free on Google Skillshop) and Meta Certified exams (Meta Blueprint) are the most widely recognised, alongside a portfolio of real campaigns. Details in certifications recognised by Indian employers.
How does the NPR course compare with other performance marketing courses in India?
We compare 11 options, including PMAcademy, Growth School, Young Urban Project, Kraftshala, CareerCamp, Digital Scholar, IIDE, Simplilearn, Coursera and Udemy, by format, duration, fee and real ad spend practice in best performance marketing courses in India. NPR is agency-run: see agency vs institute courses.
Where can I read more about choosing a course?
08

Company & contact

Who we are, where we are, and how to reach a human.

Who is NPR Design and how long have you been around?
NPR Design, "The Creative Madhatters", is a full-service digital marketing agency founded in 2008 by Nitin Raghani. We've grown 750+ brands and managed ₹100Cr+ in media. More on the about page and Nitin's page.
Where is NPR Design located?
504, Makskap Centre, Andheri West, Mumbai 400053, Maharashtra, India. We work with clients across India and internationally.
How do I contact the team?
Email agency.growth@nprdesign.com, use the contact form, or just ask the assistant to take your details, a strategist responds within 4 hours.
Do you offer white-label / partner services?
Yes, we run white-label digital, SEO, GEO and AEO for agencies in India and abroad. See the White Label page.
Still need help?

Ask the assistant, or talk to a human.

Our assistant answers in plain language and can set up a free proposal on the spot, by chat or voice. Prefer a person? A strategist replies within 4 hours.

Contact the teamagency.growth@nprdesign.com · 4-hour SLA